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Event Marketing Expertise
2 weeks ago
The Senior Associate, Event Marketing will play a pivotal role in managing branding and marketing efforts for events, reporting directly to the VP of Events.
- Develop engaging event booths that adhere to brand guidelines and captivate attendees ensuring a memorable and impactful presence at each event.
- Create and manage brand activations in collaboration with content design and digital teams to enhance brand presence and engagement with target audiences.
- Oversight of branded merchandise to ensure alignment with brand identity and enhance brand recognition.
- Creation and management of event collateral including brochures flyers and speaking cards to support event objectives and provide valuable information to attendees.
- Coordination of social media posts to promote events increase awareness and drive engagement.
- Management of invitations reminders and thank-you emails to ensure effective communication with attendees and enhance the overall event experience.
- Identification tracking and reporting of performance metrics for event marketing campaigns to assess effectiveness and inform future strategies.
- Implementation of post-event campaigns to nurture and strengthen relationships with event attendees fostering long-term engagement and loyalty.
