International Trade Promotion Executive

4 days ago


Dublin, Dublin City, Ireland Bord Bia Full time

Bord Bia, the Irish Food Board, is seeking an experienced marketing professional to fill the position of EU Programme Executive. The selected candidate will be responsible for managing aspects of the implementation of EU Co-Funded Information & Promotion Campaigns, with a focus on the EU Dairy Ingredients campaign in China, Singapore, and Vietnam.

About the Role:

The EU Programme Executive will play a critical role in developing and executing a comprehensive marketing strategy to promote Irish dairy ingredients in targeted international markets. This involves collaborating with various stakeholders, including the implementing body, evaluation agency, and internal sectors team, to deliver a world-class campaign.

Responsibilities:
  • Develop a collaborative relationship with the implementing body, evaluation agency, and internal sectors team to deliver a world-class EU Dairy Ingredients promotion campaign.

  • Coordinate and assist with creative content development, implementation, and evaluation for all promotional work packages.

  • Validate all marketing assets for use in the EU Dairy Ingredients Programme, ensuring they meet the campaign strategy, industry needs, and EU Regulation.

  • Champion the digitization, accessibility, and archiving of all campaign collateral into a central repository system.

  • Develop and circulate periodic updates on the schedule of campaign events and initiatives with internal and external stakeholders.

Requirements:
  • Minimum 3 years' experience as a marketing practitioner, with expertise in marketing communication projects from planning through to execution and evaluation.

  • Demonstrated knowledge of the EU/Irish food and horticultural sectors.

  • Strong analytical and problem-solving skills, with ability to research markets and interpret information.

  • Proven track record of delivering successful, metric-driven B2B and B2C promotions.

This is a fantastic opportunity for a skilled marketer to join Bord Bia's Marketing Team and contribute to the success of our EU Dairy Ingredients campaign.



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