Trade Activation Specialist

2 days ago


Dublin, Dublin City, Ireland Field Management Ireland Full time
Unlocking Success in the Irish On-Trade

We are looking for a highly motivated Trade Activation Specialist to drive sales growth and brand awareness in the Irish On-Trade. As a key member of our team, you will be responsible for executing commercial strategies and activation initiatives that showcase our award-winning spirits brands.

Your key objectives will be to:

  1. Enhance distribution and boost sales rates for our spirits brands through strategic selling techniques and commercial acumen.
  2. Implement activation initiatives like Perfect Serve, Sampling, Tailored Competitions, and Menu Presence to engage consumers and promote our brands.
  3. Manage budgets to achieve KPI targets related to Pouring Accounts, Menu Presence, Listings, Activation, Incentives, Distribution, New Business Development (NBD) growth, and Rate of Sale (ROS) acceleration.

To excel in this role, you will need:

  • 2 years full, clean driving license.
  • 0-2 years of sales experience in the FMCG sector, with a distinct advantage if experienced in alcohol sales.
  • A comprehensive understanding of the Irish On-Trade, along with some commercial experience, ideally in the spirits industry.


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