Senior Digital Media Leader

4 days ago

Dublin, Dublin City, Ireland beBeeDigital Full time €100,000 - €125,000

Job Title: Senior Manager, Media Product

We are seeking a seasoned digital media professional to join our team in a senior management role. This position will be responsible for introducing new capabilities to local market teams and ensuring they are effectively adopted and implemented.

Main Responsibilities:
  • Lead media planning across multiple markets, including the US, UK, Canada, Ireland, and Spain for both Ready-to-Drink (RTD) and Liquid Refreshing Beverages (LRB) portfolios.
  • Oversight of Media Ad Tech and 1st-Party Data (1PD) strategy for RTD and LRB, ensuring platforms and tools are optimized to drive media performance and data-driven decision-making.
  • Establishment and leadership of a global Media community of practice, bringing together internal practitioners across countries and brands to share knowledge, define best practices, and align on what "great" looks like.
  • Mentorship and guidance as a media thought leader, identifying which touchpoints (e.g. paid social, paid search, programmatic, affiliates) deliver the highest business impact, and building compelling business cases for continued investment.
  • Product ownership for media-related digital capabilities, defining strategic roadmaps and partnering with IT to shape the Media Ad Tech ecosystem.
  • Influence on regional media strategies, collaborating with local market teams to validate marketing mix, investment levels, and execution plans.
  • Monitoring and optimization of key performance metrics, including 1PD usage, CTRs, engagement rates, and media efficiency to drive ROI and continuous improvement.
  • Leadership and mentorship of a direct report (Media and Influencer Specialist).
  • Partnership with global and local marketing stakeholders across RTD and LRB teams.

We are looking for a collaborative and results-driven individual who can thrive in a fast-paced environment and contribute to our company's mission to Unearth the Extraordinary.

This is an exciting opportunity for someone who is passionate about digital media and wants to make a meaningful contribution to our team's success.

About the Role:

The successful candidate will have a strong understanding of media planning, buying, and optimization, as well as experience working with Media Ad Tech and 1st-Party Data (1PD) solutions.

They will also possess excellent communication and interpersonal skills, with the ability to build strong relationships with internal stakeholders and external partners.

A bachelor's degree in Marketing, Communications, or a related field is required, with at least 5 years of experience in a similar role.

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