Performance Media Manager
5 days ago
Job Description
Icebreaker is looking for a talented Performance Media Manager to join our Brand & Marketing team. As a key contributor, you will be responsible for managing digital marketing campaigns across various channels, optimizing for maximum performance and ROI alignment with commercial sales targets.
Your Key Responsibilities
- Develop and implement digital marketing strategies that drive brand growth and meet commercial sales targets.
- Monitor key performance indicators (KPIs) and identify areas for improvement to drive business results.
- Collaborate with cross-functional teams to surface up critical performance metrics, insights, and trends for key stakeholders.
- Help establish best practices for reporting and measurement using the latest tools and technology.
- Drive overall marketing performance and measurement roadmap – understanding what activities drive results for Icebreaker and sharing key insights and learnings across the business.
- Support econometrics projects for the marketing team to comprehend what drives sales and how best to allocate marketing investment.
Your Skills and Qualifications
- A deep understanding of social, search, and programmatic media, including goal setting and campaign optimization techniques.
- Proven experience managing large-scale, complex performance campaigns while reducing costs per result and maintaining quality standards.
- Excellent analytical and problem-solving skills, with the ability to communicate complex ideas effectively.
- Strong proficiency in Microsoft Office programs, web analytics platforms, DSPs, social platforms, and dashboard solutions.
- Ability to work collaboratively with cross-functional teams to drive business results.
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