Channel Marketing Professional

1 week ago

Dublin, Dublin City, Ireland beBeeMarketing Full time €50,000 - €60,000
Job Description:

This is an exciting opportunity to join a forward-thinking team as a Channel Marketing Manager.

We are seeking a strategic thinker with a strong grasp of martech and performance marketing principles to develop and execute communications to our extensive customer base.

The ideal candidate will leverage their skills to optimise customer journeys, drive engagement, and achieve key business objectives across all direct marketing channels and the website.

  • Key Responsibilities:
  • Develop and evolve a comprehensive strategy and plan to achieve key business objectives, including retention, acquisition, and brand metrics, across all key channels.
  • Design and deliver a strategic plan that leverages new Marketing Technology functionality, particularly in omnichannel marketing, as well as CDP, XtremePush, the website, and customer communications.
  • Develop and implement a CRM strategy encompassing the entire customer journey, from initial engagement and onboarding to ongoing relationship management and retention.
  • Serve as the Marketing Technology Product Owner and subject matter expert, providing guidance and support on the selection, implementation, and utilisation of marketing technologies.
  • Develop and implement a Paid Media tagging and analysis strategy utilising analytics tools and Google tools to track campaign performance and optimise return on investment.
  • Develop and implement an SEO strategy to enhance our organic reputation and drive traffic to the website.
  • Deliver Adobe Analytics analysis for key channels.
  • Manage and Deliver the Customer Website Experience
Required Skills and Qualifications:

We are looking for someone with a business-oriented commercial mindset, people management experience, and the ability to use different methodologies to deliver outcomes.

The ideal candidate will also have impressive communication skills, a keen ability to facilitate, negotiate, and resolve conflict, and a drives for results with a record of success in achieving goals.

We value highly motivated, committed, positive, energetic individuals who are able to build good relationships with all levels in the organisation.

Benefits:

We offer a competitive salary, annual performance bonus & pension contribution, 25 days holidays plus 2.5 company days Annual Leave buy or sell (buy or sell up to 5 days AL each year), Healthcare Insurance through our flexible benefits programme, Life assurance, phone & laptop, subsidized canteen, Access to learning & development tools, and Free on-site parking.

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