Senior Brand Strategist

3 days ago

Waterford, Waterford, Ireland beBeeMarketer Full time €70,000 - €85,000
Marketing Manager Role

We are seeking a seasoned Marketing Manager to lead our marketing function. This role requires strategic oversight, working closely with the sales team to drive revenue growth, build brand presence and deliver high-impact campaigns.

The successful candidate will manage marketing strategy, partner relationships, events and content creation while leading key projects such as website redesigns and compliance initiatives.

Main Responsibilities:
  • Marketing Strategy & Planning
    • Develop and execute the annual marketing plan in line with business objectives.
    • Manage marketing resources and ensure a strong ROI on activities.
    • Track, analyze and report on marketing performance metrics.
  • Sales Support & Enablement
    • Create customer-facing materials such as datasheets, brochures and presentations.
    • Collaborate with sales to develop tools and content that shorten the sales cycle.
    • Ensure all collateral aligns with brand guidelines and partner requirements.
  • Partner & Supplier Management
    • Build strong relationships with key industry partners.
    • Coordinate joint campaigns, product launches and events.
    • Manage agencies and suppliers to deliver quality outputs on time.
  • Events & PR
    • Plan and execute trade show and industry event participation.
    • Manage logistics, stand design, promotional material and lead follow-up.
    • Draft and distribute press releases in collaboration with PR contacts.
  • Digital & Content Marketing
    • Oversee website updates, digital campaigns and social media activity.
    • Maintain consistent engaging messaging across all platforms.
    • Manage content schedules for blogs, emails and partner communications.
  • Project Management
    • Lead major marketing projects including rebranding and system upgrades.
    • Ensure GDPR compliance across all marketing activities.
    • Coordinate with internal teams and external agencies to meet deadlines and budgets.
  • Internal Collaboration
    • Work closely with sales to ensure aligned strategies.
    • Provide strategic marketing insights to senior leadership.
    Required Skills & Qualifications:
    • Degree in Marketing, Business or related discipline (or equivalent experience).
    • 3-5+ years' marketing experience, ideally in B2B or industrial sectors.
    • Proven track record managing large-scale marketing projects.
    • Strong project management skills with excellent attention to detail.
    • Proficient in MS Office, CRM systems and marketing automation tools.
    • Full clean Irish driving license is essential.
    Key Competencies:
    • Excellent communication and interpersonal skills.
    • Strong relationship-building abilities.
    • Analytical thinker with a data-driven approach.
    • Ability to manage multiple projects under tight deadlines.

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