Digital Social Media Advertising Specialist

20 hours ago

Cork, Cork, Ireland beBeeSocial Full time €45,000 - €60,000

Job Description:


Our ideal candidate will be responsible for the development and execution of successful paid social media campaigns across key platforms including Meta, Pinterest, TikTok, and others. This role involves managing all aspects of campaign lifecycle, including planning, budgeting, targeting, ad creation, launch, optimisation, and reporting.

Key Responsibilities:

  • Develop and execute integrated social media advertising strategies across multiple platforms.
  • Manage all aspects of campaign lifecycle, including planning, budgeting, targeting, ad creation, launch, optimisation, and reporting.
  • Deeply understand and leverage platform-specific features and best practices (e.g., Meta Ads Manager, TikTok Ads Manager).
  • Implement and optimise conversion tracking, including pixel installation and event setup.
  • Analyse campaign performance, identify key insights, and generate actionable recommendations to improve ROI.
  • Collaborate with cross-functional teams (e.g., creative, web development) to ensure seamless campaign execution.
  • Stay abreast of the latest industry trends, platform updates, and best practices.
  • Build and maintain strong relationships with clients, providing regular updates and proactive communication.
  • Contribute to the development of new service offerings and internal best practices.

Qualifications:

  • 3+ years of experience in paid social ads within an agency environment working with Ecommerce Brands.
  • Proven experience managing and optimising campaigns across Meta, Pinterest, TikTok, and other relevant platforms.
  • Strong understanding of ecommerce principles, including customer journey mapping, funnel optimisation, and key performance indicators (KPIs) such as ROAS, CLTV, and conversion rates.
  • Expertise in campaign management tools, including Business Managers, Ads Managers, and analytics platforms (e.g., Google Analytics, Looker Studio).
  • Experience with ecommerce platforms (e.g., Shopify, BigCommerce, WooCommerce).
  • Excellent analytical, problem-solving, and communication skills (both written and verbal).
  • Strong attention to detail and organisational skills.
  • Ability to work independently and as part of a team.
  • Experience with catalogue feed management.
  • Experience with A/B testing and multivariate testing.

Benefits:

  • Opportunity to work with a dynamic and growing team.
  • Competitive salary and benefits package.
  • Opportunities for professional development and career growth.
  • Remote work flexibility.

Who We Are:


We are a recognised leader in the Irish digital sector, with an award-winning and proven track-record of delivering, maintaining and continuously improving high-performance ecommerce and omnichannel retail solutions for the Irish retail industry. Our team is experienced, innovative, and committed to excellence and we count some of Ireland's most experienced ecommerce professionals among our number.

We have helped those companies to grow their business in Ireland by capturing extra market share and serving their instore and online customers across a wider range of commercial channels as well as overseas, by opening up previously inaccessible markets and building the integrations, automated processes and workflows needed to help scale an online business for international sales.

We operate on a partnership approach where our clients come first. We strive to develop long-term and meaningful relationships. We are platform-agnostic, which allows us to advise and enable our clients to get the system best suited to their needs and ambitions.

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