CRM Lead

2 days ago

Dublin, Dublin City, Ireland beBeeRetention Full time €45,000 - €63,000
Buyer Retention Specialist

To drive repeat purchases and enhance retention among buyers, this role requires a unique blend of creativity and analytical expertise.

The ideal candidate will possess a deep understanding of CRM channels, as well as cross-functional collaboration and data-driven marketing skills that deliver measurable results.

Key Responsibilities:

  • Drive analytical decision-making and performance reporting for Buyer CRM.
  • Plan, execute, and optimize newsletters and lifecycle campaigns focused on retention and repeat purchase.
  • Align campaign content with commercial priorities in partnership with Brand, Trading, and Product teams.
  • Build and segment audiences in Marigold Engage+ (Cheetah) using behavioural and transactional data.
  • Design and execute A/B and multivariate tests to refine content, targeting, and strategy.
  • Analyse performance using Power BI and ESP tools; translate insights into actionable recommendations.
  • Identify and implement opportunities to enhance lifecycle journeys and automation.
  • Stay informed on CRM trends, platform capabilities, and competitor activity to drive innovation.

Essential Competencies/Skills:

  • 4+ years of CRM or email marketing experience in B2C or eCommerce.
  • Strong analytical mindset; confident using data to optimize campaigns.
  • Experience in both newsletters and lifecycle/automated campaigns.
  • Proficient in Power BI or similar tools, and ESP reporting.
  • Skilled in Marigold Engage+ (Cheetah) or comparable ESPs.
  • Strong segmentation and personalisation knowledge.
  • Familiar with HTML for email build and QA.
  • Excellent project management and organisational skills.
  • Fluent in English (spoken and written).

Desired Skills:

  • Experience in A/B testing and experimentation.
  • Fluency in an additional European language (Spanish, French, Italian, German, Dutch).

Key Outcomes:

  • Increased repeat purchase rate among Buyers.
  • High-performing, insight-led newsletters and lifecycle campaigns.
  • Improved CRM KPIs (engagement, conversion, retention) through testing and optimisation.
  • Clear, actionable insights that shape the future Buyer CRM strategy.

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