CRM Lead – Buyer Retention

3 weeks ago

Dublin, Dublin City, Ireland Smartbox Group Full time
Overview

CRM Lead – Buyer Retention role at Smartbox Group. To drive repeat purchase and retention among Buyers through high-performing newsletters and lifecycle campaigns. This role blends creative execution with a strong analytical mindset. The ideal candidate will combine a deep understanding of CRM channels with cross-functional collaboration and a passion for data-driven marketing that delivers measurable results.

Key Responsibilities
  • Act as the analytical lead for Buyer CRM, championing data-driven decision-making and performance reporting.
  • Plan, execute, and optimise newsletters and lifecycle campaigns (email, push, in-app) focused on retention and repeat purchase.
  • Align campaign content with commercial priorities in partnership with Brand, Trading, and Product teams.
  • Build and segment audiences in Marigold Engage+ (Cheetah) using behavioural and transactional data.
  • Design and execute A/B and multivariate tests to refine content, targeting, and strategy.
  • Analyse performance using Power BI and ESP tools; translate insights into actionable recommendations.
  • Identify and implement opportunities to enhance lifecycle journeys and automation.
  • Stay informed on CRM trends, platform capabilities, and competitor activity to drive innovation.
Qualifications
  • 4+ years of CRM or email marketing experience in B2C or eCommerce
  • Strong analytical mindset; confident using data to optimise campaigns
  • Experience in both newsletters and lifecycle/automated campaigns
  • Proficient in Power BI or similar tools, and ESP reporting
  • Skilled in Marigold Engage+ (Cheetah) or comparable ESPs
  • Strong segmentation and personalisation knowledge
  • Familiar with HTML for email build and QA
  • Excellent project management and organisational skills
  • Fluent in English (spoken and written)
Desired Skills
  • Experience in A/B testing and experimentation
  • Fluency in an additional European language (Spanish, French, Italian, German, Dutch)
Key Outcomes
  • Increased repeat purchase rate among Buyers
  • High-performing, insight-led newsletters and lifecycle campaigns
  • Improved CRM KPIs (engagement, conversion, retention) through testing and optimisation
  • Clear, actionable insights that shape the future Buyer CRM strategy
Seniority level
  • Associate
Employment type
  • Full-time
Job function
  • General Business
Industries
  • Travel Arrangements

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