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Principal Marketing Strategy Leader

2 weeks ago

Dublin, Dublin City, Ireland beBeeMarketing Full time €80,000 - €120,000
Unlocking Growth as a Principal Programme Lead

We're seeking a strategic and experienced professional to transform our global marketing planning systems and processes.

This role will optimize workflows, ensure system integrity, and implement cutting-edge technologies to empower our 450-strong marketing team.

As part of our evolving Global Marketing Operations team, you'll lead positive disruption, champion automation, and drive end-to-end planning improvements from strategy to execution.

Collaborating closely with local and global teams, you'll set a bold vision, influence senior stakeholders, and embed consistent, efficient practices that elevate planning effectiveness.

  • Strategic Planning System Evolution: Develop and implement strategies to enable teams to work more effectively and efficiently within our planning systems, ensuring we leverage technology for optimal planning outcomes.
  • Workflow Optimization: Revise the global marketing planning ecosystem, driving incremental improvements and streamlining planning workflows with technology, ensuring data accuracy and efficiency.
  • Planning Process Ownership: Manage a team member who will lead the planning process, ensuring it's agile, efficient, and supported by appropriate planning tools and systems.
  • Programme Development: Develop key programmes for agility and efficiency within our function, always seeking to integrate new technologies that enhance team performance.
  • Change Management Expertise: Act as a change management expert, training teams and demonstrating how to best support change, including adopting new planning tools and systems.
  • Innovation & Technology Adoption: Continuously monitor external practices and emerging technologies relevant to planning systems to inspire and implement innovative approaches, ensuring best technologies are in play for planning.
  • Process Improvement Backlog: Manage planning process improvement requests, ensuring stakeholder clarity and understanding technological implications for planning systems.
  • Measuring Success: Track and measure planning initiatives to prove MarkOps' value.
  • Tooling Optimization: Ensure planning tooling is fit for purpose, driving business cases for new technology requirements that enhance team capabilities in planning.

What Will You Bring?
  • Proven experience in running successful, insight-led marketing campaigns with clear goals, using tech, data, and creativity to drive excellence.
  • Broad knowledge of the full marketing mix, including TV, OOH, PR, social media, PPC, CRM, and in-app/web promotions.
  • Strong collaboration and relationship-building skills with both internal and external stakeholders based around respect and mutual support for success.
  • Expertise in creating multi-channel campaigns and building creative brand platforms with quality and impact across TTL (Through The Line) marketing.
  • Excellent attention to detail, with the ability to plan, organize, and prioritize multiple projects simultaneously while remaining committed to achieving your goals.
  • Results-driven, with the ability to execute quickly and efficiently to maximize impact while getting into the details when necessary.
  • Strong multitasking skills, able to manage multiple priorities, stay committed to achieving goals, and work with various stakeholders across different levels.
  • Experience in high-growth, entrepreneurial environments, ideally within P2P, e-commerce, marketplace, or aggregator businesses.
  • Self-starter attitude, comfortable with change and thriving in fast-paced environments - build rapidly, test briefly, and roll out successes quickly.
  • Positive, proactive attitude with a strong work ethic, celebrate team wins, own your results, be happy to give and receive feedback.

Our Culture and Benefits

Our teams forge connections internally and work with some of the best-known brands on the planet, giving us truly international impact in a dynamic environment.

Being the best at what we do isn't just about delivering on our strategy. It's a competition for something incredibly valuable – our customers' choice. Every time a customer decides where to order, they're picking a side.

At the heart of our culture are our values and behaviors. They guide every interaction, every decision, every innovation. These are the actions we need to perform consistently and brilliantly, to surpass the competition and earn our customers' loyalty, again and again.

Fun, fast-paced, and supportive, our culture is about movement, growth, helping one another to succeed, and celebrating wins. By truly living our values and embodying our behaviors, we're building a customer-first culture which enables us to stay one step ahead of the competition.

Belonging and Inclusion

No matter who you are, what you look like, who you love, or where you are from, you can find your place with us. We're committed to creating an inclusive culture, encouraging diversity of people and thinking, in which all employees feel they truly belong and can bring their most colourful selves to work every day.

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