Digital Marketing Strategist

2 weeks ago

Kilkenny, Kilkenny, Ireland beBeeMarketing Full time

Job Title: Digital Marketing Manager

About the Role

We are seeking a highly skilled Digital Marketing Manager to join our team. The successful candidate will be responsible for developing and executing digital advertising campaigns to drive traffic, engagement, and conversions.

The ideal candidate will have a proven track record in digital marketing, ideally within the luxury hospitality or lifestyle sector. They will have strong knowledge of digital channels, SEO/SEM, social media marketing, and email campaigns.

We offer a competitive salary package with excellent benefits, including staff perks, discounted stays across an international portfolio of luxury hotels, ongoing training, development, and career progression opportunities.

The chance to be part of a dynamic team in one of Ireland's most celebrated resorts awaits the successful candidate.

Key Responsibilities
  • Develop and execute digital advertising campaigns (PPC, display, PMAX) to drive traffic, engagement, and conversions.
  • Oversee and grow the resort's presence across major social media platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn).
  • Create engaging social media campaigns to showcase offers, events, and guest experiences.
  • Manage and update the resort's website, ensuring content is optimised for SEO and user experience.
  • Produce compelling digital content across web, social, and email channels.
  • Lead targeted email marketing campaigns to build guest loyalty and attract new audiences.
  • Maintain accurate business listings across OTAs and partner sites.
  • Support brand development with fresh digital and print marketing collateral.
  • Track and analyse campaign performance using analytics tools to inform future strategy.
Requirements
  • Degree in Marketing, Digital Marketing or a related discipline.
  • Strong knowledge of digital channels, SEO/SEM, social media marketing, and email campaigns.
  • Excellent written and verbal communication skills.
  • Creative thinker with strong design sensibility and brand awareness.
  • Data-driven mindset with the ability to translate insights into results.
Benefits
  • Competitive salary package with excellent benefits.
  • Staff perks including meals on duty, uniform, wellness initiatives, and use of leisure facilities.
  • Discounted stays across an international portfolio of luxury hotels.
  • Ongoing training, development, and career progression opportunities.

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