Digital Marketing Manager

20 hours ago

Kilkenny, Kilkenny, Ireland Mount Juliet Estate Full time

Mount Juliet Estate, a Marriott Autograph Collection, is a 5* Resort, set in 500 acres of rich and historic Irish countryside.
Whether it is the elegant grandeur of a magnificent Georgian Manor House or the chic sophistication of Hunter's Yard, our two residences draw on centuries of local Irish heritage to weave a rich tapestry of vibrant stories.
We are proudly certified as a Failte Ireland Outstanding Employer, and we warmly welcome you to add your own experience to Mount Juliet Estate's ever evolving story.We are currently recruiting for a innovative and creative Digital Marketing Manager.PURPOSE OF THE ROLE: To work closely with the Director of Sales and Marketing, to create and deliver the Digital Marketing Strategy for the Estate.
KEY RESPONSIBILITES: Manage digital advertising campaigns, including pay-per-click (PPC), display advertising and PMAX to drive traffic and conversions.
Monitor advertising budgets and ROI, adjusting strategies as needed for optimal performance.Manage and grow the hotel's presence on key social media platforms (e.g., Instagram, Facebook, Twitter, TikTok, YouTube and LinkedIn) to build a strong online community.Create and implement social media campaigns to promote overnight stays and promotions.Maintenance of the hotel website.
Optimise and update content to improve search engine rankings.Develop engaging and compelling content for the hotel's website, social media platforms, and other digital channels.Develop and execute targeted email marketing campaigns to engage with existing and potential guests.Manage business listings on OTAs and partners to promote the estate.Assist in the development and creation of new hotel printed and digital brand collateral across the estate.Utilise analytics tools to track and analyse key performance indicators (KPIs) for all digital marketing efforts.Stay abreast of industry trends and emerging digital marketing technologies to ensure the hotel's competitiveness in the market.Flexibility to support departments as requested.IDEAL CANDIDATE: Bachelor's degree in Marketing, Digital Marketing, or a related field.Proven experience in digital marketing, preferably within the luxury hospitality industry.Familiarity with Luxury BrandingStrong understanding of digital marketing channels, tools, and best practices.Exceptional written and verbal communication skills.Experience with WordPress is preferable.Proficiency in SEO, SEM, social media advertising, and email marketing.Creative thinking and a keen eye for design aesthetics.Analytical mind-set with the ability to interpret data and derive actionable insights.Mount Juliet Estate Team Member Benefits Include:Employee Assistance ProgramInternational Hotel discountsStaff MealsUniformTraining & Continuous Professional DevelopmentComplimentary Health Club AccessWhy Join our team?Be part of an award-winning, certified Best in Hospitality, globally recognised luxury hotel.Collaborate with a passionate and dynamic team dedicated to excellence.Enjoy competitive compensation, benefits, and opportunities for professional growth.Shape the future of an iconic brand while creating unforgettable guest experiences.This is an excellent opportunity for an experienced individual to progress their career within a 5* Luxury Estate with a supportive and ambitious employer.
We look forward to hearing from you
Mount Juliet Estate is an Equal Opportunity employer.

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