Senior Business Insights Leader
6 days ago
Job Description
The Senior Customer Insights Manager will play a pivotal role in shaping how Allied Irish Banks understands and influences customer behavior.
You will generate valuable insights from both internal and external research sources to inform our customer strategies, propositions, and comprehensive communication initiatives.
Key Responsibilities:
- Decision Making:
- Collaborate with internal stakeholders to design, draft, and finalize research briefs.
- Analyze research findings to identify strategic implications for the business and proactively address key customer issues and opportunities.
- Problem Solving:
- Simplify complex issues and devise innovative methods for generating deeper insights that provide a competitive edge.
- Use customer insights to uncover new opportunities and provide actionable recommendations to senior leadership.
- Collaboration:
- Build and maintain strong relationships with internal teams and external partners.
- Ensure alignment between business and customer needs through effective communication and influencing skills.
- Leadership:
- Act as a technical expert in your domain, possibly leading a team to achieve objectives and drive impactful change.
Requirements:
- A minimum of 10 years in customer and market research, either on the agency or client side, with extensive knowledge of qualitative and quantitative research methodologies.
- A solid understanding of service-based businesses and their commercial dynamics.
- Proven ability to translate complex data into actionable strategies.
- Exceptional presentation and communication abilities, capable of influencing large groups and senior stakeholders.
- Proficient in managing a diverse workload, with a balance of analytical and creative thinking to make informed decisions on multifaceted issues.
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