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Senior Brand Manager

1 week ago

Monaghan, County Monaghan, Ireland Hunter Savage Full time
Key Responsibilities
As a skilled Brand Manager, you will be responsible for developing and implementing a comprehensive brand strategy to drive awareness, engagement, and growth. This will involve leading the marketing function, overseeing brand campaigns, product launches, and digital marketing initiatives. You will also conduct market research and competitor analysis to inform strategic decision-making, collaborate with cross-functional teams to ensure brand consistency, and monitor performance metrics to optimise strategies.

Requirements and Qualifications
- Proven experience in brand management, ideally within FMCG or the food industry.
- Strong understanding of consumer trends, digital marketing, and brand positioning.
- Experience managing teams and working with external agencies.
- A strategic thinker with a hands-on approach and the ability to drive results.
- Excellent communication and project management skills.