Brand Strategy Lead

3 days ago


Monaghan, County Monaghan, Ireland Hunter Savage Full time
Job Overview
We are seeking a highly experienced Brand Strategy Lead to join Hunter Savage, a leading food company with ambitious growth plans. This newly created role offers a unique opportunity to shape and develop the brand strategy and drive market expansion.

About the Role
The successful candidate will be responsible for developing and implementing a comprehensive brand strategy to increase awareness, engagement, and growth. They will lead the marketing function, managing a Marketing Executive and working closely with external agencies to strengthen market positioning.

Key Responsibilities
* Develop and implement a strategic plan to drive business growth through effective brand management* Lead the marketing team, managing a Marketing Executive and external agencies* Oversee brand campaigns, product launches, and digital marketing initiatives to enhance market presence* Conduct market research and competitor analysis to inform strategic decision-making* Collaborate with cross-functional teams to ensure brand consistency across all channels* Monitor performance metrics and optimise strategies based on insights* Manage marketing budgets to ensure strong return on investment (ROI)

Requirements
* Proven experience in brand management, ideally within FMCG or the food industry* Strong understanding of consumer trends, digital marketing, and brand positioning* Experience managing teams and working with external agencies* A strategic thinker with a hands-on approach and the ability to drive results* Excellent communication and project management skills

Benefits
This is an exciting opportunity to join a dynamic environment within a well-established food company. As a Senior Brand Manager, you will have the chance to shape and develop a growing brand, work with a supportive team, and enjoy a challenging yet rewarding career path.

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