Chief Digital Growth Officer

2 weeks ago

Cork, Cork, Ireland beBeeDigitalMarketing Full time €54,000 - €73,000

Job Title: Digital Marketing Director

Job Description:

The ideal candidate will play a pivotal role in driving online brand visibility, customer engagement, and revenue growth within the hospitality sector.

We are seeking an accomplished digital marketing professional to lead our team and develop a comprehensive strategy that aligns with commercial objectives and maximizes return on investment across multiple revenue streams.

Key Responsibilities:
  • Strategic Oversight
  • Develop and execute a group-wide digital marketing and e-commerce strategy that drives business results.
  • Align digital initiatives with overall business goals, ensuring optimal budget allocation and ROI.
  • Maintain brand consistency across all digital channels.
  • Monitor digital trends and competitor activity to identify new opportunities for innovation and growth.
  • Manage and optimize the booking engine to drive conversions and revenue.
  • Define and report on key KPIs including website traffic, online sales, email performance, and database growth.
  • Audit and optimize digital touchpoints to ensure performance.
  • Oversee all web content, microsites, landing pages, and email campaigns.
  • Collaborate with internal brand and communications teams to ensure brand consistency across all digital channels.
  • Approve and ensure quality of all online marketing materials.
  • Partner with internal sales, revenue, and operations teams to support and enhance business performance through digital strategies.
  • Lead and mentor a Digital Marketing Executive, providing direction, coaching, and performance management.
  • Work with HR on training and development initiatives for the wider marketing team.
  • Continuously evaluate spend across platforms to identify areas of improvement.
Benefits:
  • Competitive salary and bonus structure
  • Relocation assistance (if required)
  • Company pension scheme
  • Lifestyle benefits and staff rates across hospitality offerings
  • Training and development opportunities
  • Mental health and wellbeing support
  • Regular team recognition and rewards
  • On-site meals and transport assistance

This is an exciting opportunity for a talented digital marketing professional to join our team and make a significant impact on our business.

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