Digital Content Manager

3 days ago

Dublin, Dublin City, Ireland beBeeProducer Full time €60,000 - €90,000
Content Producer Role

The ideal candidate will have a degree or equivalent experience in B2B marketing with a focus on creating content for websites, email, or webinars.

They should also have experience managing the lifecycle of video or webinar production, from concept to final delivery, as well as using data and user feedback to measure content effectiveness and inform program improvements.

Additionally, they should be able to manage agency relationships and production costs, as well as work on multiple projects simultaneously, managing competing priorities and deadlines.

About The Job

In this role, you will be joining the Scaled Marketing team and will be responsible for building out the 'Publishers On Air' learning platform, transforming it into the central hub for all educational content.

You will own the complete content strategy and end-to-end production, creating high quality videos and webinars that not only educate partners directly but also serve as key assets for broader Go-To-Market (GTM) campaigns.

As a Content Producer, you will manage the entire production workflow, from engaging internal and external resources to optimizing costs and scheduling.

You will also guide the platform's strategic evolution, ensuring it provides a seamless user experience that can scale globally, and continuously identify areas for improvement to maximize the program's impact.

Key Responsibilities
  • Manage the end-to-end production of video and webinar content, which includes scheduling, production, and collaborating with cross-functional stakeholders to bring the content to life.
  • Act as primary content creator for the GTM strategy, provide the core video and webinar assets for campaigns across social, email, and other channels.
  • Establish and manage production workflows, engage both internal/external resources to optimize costs, and overall program efficiency.
  • Analyze key metrics (webinar attendance and product adoption) while also conducting user research to identify opportunities for improvement.
  • Drive the expansion of the program by collaborating with regional sales and GTM teams to create and distribute locally relevant content that resonates with various publisher audiences.

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