Marketing & Engagement Expert

4 days ago


Dublin, Dublin City, Ireland Cpl Healthcare Full time

**Overview:**

Cpl Healthcare is a well-known public sector organization looking for an ambitious and passionate Marketing & Engagement Specialist to join their team. This role brings an opportunity to expand your marketing expertise across various touchpoints and initiatives.

The Marketing & Engagement Specialist will support the development and implementation of marketing and public relations activities across the organization, reporting to the Senior Engagement and Marketing Manager.

Key Responsibilities:

  • Market Research & Ongoing Reporting:
    • Conduct market research and gather insights relevant to the target segments, the sector, and the broader labour market.
    • Present findings to key stakeholders to feed insights and trends into future marketing activities.
    • Track and report on marketing metrics and campaign performance data.
  • Planning & Implementation:
    • Support the creation of marketing and engagement plans and update them on an ongoing basis.
    • Implement approved marketing & engagement campaigns across various platforms and assist in coordinating with media outlets.
    • Maintain campaign schedules and timelines, supporting the coordination between HR and hiring managers.
    • Liaise with the organisation's recruitment department to ensure the alignment of marketing campaigns as they relate to recruitment and onboarding.
    • Work with 3rd party vendors and partners such as creative and media agencies.
  • Content Creation:
    • Create and schedule engaging marketing content (website, social media, promotional materials, press releases, and others) that aligns with brand guidelines.
    • Showcase the organisation's employer value proposition, build awareness, and increase job applications through 'thumb-stopping' marketing content adapted to various channels.
  • Events & Community Engagement:
    • Provide operational support for events and assist in their execution.
    • Deliver effective communications and engage with schools, third-level institutions, local groups, and sports organisations as part of the organisation's outreach program.
    • Execute local outreach activities to engage with target audiences.

Requirements:

  • Min. 2 years of experience in marketing, communications, or related field.
  • Strong digital marketing, including social media management, email, and content creation, website CMS management.
  • Excellent written and verbal communication abilities.
  • Strong project, time management, and prioritisation skills.
  • Strong stakeholder management, ideally working with HR/Hiring Managers and Senior professionals.
  • Design & video skills with the ability to create template-based visual assets using design and video tools, such as Canva, Veed.io, Capcut or similar.
  • Ability to work effectively both independently and in a team environment.
  • Knowledge of marketing analytics and reporting tools.
  • Previous experience in public sector is a plus.


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