Marketing & Engagement Expert
4 days ago
**Overview:**
Cpl Healthcare is a well-known public sector organization looking for an ambitious and passionate Marketing & Engagement Specialist to join their team. This role brings an opportunity to expand your marketing expertise across various touchpoints and initiatives.
The Marketing & Engagement Specialist will support the development and implementation of marketing and public relations activities across the organization, reporting to the Senior Engagement and Marketing Manager.
Key Responsibilities:
- Market Research & Ongoing Reporting:
- Conduct market research and gather insights relevant to the target segments, the sector, and the broader labour market.
- Present findings to key stakeholders to feed insights and trends into future marketing activities.
- Track and report on marketing metrics and campaign performance data.
- Planning & Implementation:
- Support the creation of marketing and engagement plans and update them on an ongoing basis.
- Implement approved marketing & engagement campaigns across various platforms and assist in coordinating with media outlets.
- Maintain campaign schedules and timelines, supporting the coordination between HR and hiring managers.
- Liaise with the organisation's recruitment department to ensure the alignment of marketing campaigns as they relate to recruitment and onboarding.
- Work with 3rd party vendors and partners such as creative and media agencies.
- Content Creation:
- Create and schedule engaging marketing content (website, social media, promotional materials, press releases, and others) that aligns with brand guidelines.
- Showcase the organisation's employer value proposition, build awareness, and increase job applications through 'thumb-stopping' marketing content adapted to various channels.
- Events & Community Engagement:
- Provide operational support for events and assist in their execution.
- Deliver effective communications and engage with schools, third-level institutions, local groups, and sports organisations as part of the organisation's outreach program.
- Execute local outreach activities to engage with target audiences.
Requirements:
- Min. 2 years of experience in marketing, communications, or related field.
- Strong digital marketing, including social media management, email, and content creation, website CMS management.
- Excellent written and verbal communication abilities.
- Strong project, time management, and prioritisation skills.
- Strong stakeholder management, ideally working with HR/Hiring Managers and Senior professionals.
- Design & video skills with the ability to create template-based visual assets using design and video tools, such as Canva, Veed.io, Capcut or similar.
- Ability to work effectively both independently and in a team environment.
- Knowledge of marketing analytics and reporting tools.
- Previous experience in public sector is a plus.
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