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Digital Marketing Specialist

2 weeks ago

Leixlip, Co Kildare, Ireland beBeeMarketing Full time €53,325 - €80,175

**Job Title:** Digital Marketing Specialist

As a Digital Marketing Specialist, you will be responsible for developing and executing comprehensive digital marketing strategies that drive business growth. This includes creating and implementing SEO and PPC campaigns to improve organic search visibility and website traffic.

**Key Responsibilities:

  • Develop and implement SEO strategies to improve search engine rankings and increase website traffic.
  • Perform keyword research and analysis to identify target keywords for content and landing pages.
  • Conduct website audits to ensure the site is optimized for search engines and user experience.
  • Optimize on-page elements including title tags, meta descriptions, headers, URLs, and internal linking structure.
  • Collaborate with content creators to ensure SEO best practices are applied to content creation.
  • Monitor and analyze the performance of SEO efforts using tools such as Google Analytics and Search Console.
  • Design and set up Google Ads campaigns, including Search, Display, Shopping, and Video ads.
  • Conduct keyword research to target the right audience and set up ad groups based on campaign objectives.
  • Write compelling and relevant ad copy that attracts clicks and aligns with campaign goals.
  • Monitor campaign performance by analyzing metrics such as impressions, clicks, CTR, CPC, and conversions.
  • Create and deliver detailed reports on campaign performance, highlighting key insights and recommendations for improvement.

**Requirements:

  • Proven experience in SEO and PPC marketing.
  • Strong knowledge of Google Ads and Google Analytics.
  • Ability to write compelling and relevant ad copy.
  • Excellent analytical and problem-solving skills.
  • Strong communication and collaboration skills.
  • Bachelor's degree in Marketing or related field.

**Benefits:

  • Competitive salary and benefits package.
  • Opportunity to work with a dynamic team and contribute to business growth.
  • Professional development and training opportunities.
  • Flexible work environment and remote work options.