Demand Generation Strategist

4 days ago

Dublin, Dublin City, Ireland beBeeProgram Full time €80,000 - €100,000

Job Title: Demand Program Manager

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Are you looking for a challenging role that combines strategic alignment, program execution, and cross-functional coordination? As a Demand Program Manager, you will be responsible for driving business growth by developing and executing demand generation programs that drive lead conversion, campaign ROI, and pipeline velocity.

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Key Responsibilities:

  • Lead weekly calls to align on lead generation priorities, messaging, and follow-up expectations.
  • Provide clear documentation around AQL/TQL definitions, program messaging, and cadence guidelines.
  • Ensure accurate and timely transfer of marketing insights and campaign details to ISRs for effective follow-up.
  • Track and monitor ISR lead follow-up activity in Salesforce.
  • Escalate gaps in lead handling and partner with Sales Managers to reinforce timely action and accountability.
  • Replace disqualified leads to maximize ROI and address gaps in pipeline coverage.
  • Manage quarterly initiatives including Prospecting Week, Meeting-Maker incentive campaigns, and Appointment Setting programs.
  • Coordinate execution logistics, track participation, and measure impact on sourced pipeline and bookings.
  • Collaborate with Marketing Operations to build and maintain SFDC dashboards tracking AQLs, TQLs, conversion rates, and sourced pipeline by program.
  • Deliver weekly and quarterly performance updates to Sales and Growth Marketing leadership to support optimization.
  • Work closely with Field Marketing, Campaign Strategy, and MOPs teams to ensure alignment on campaign targeting, lead flow design, and KPIs.
  • Translate marketing strategy into actionable steps for ISRs and act as the connective tissue across go-to-market teams.
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