
Senior Marketing Professional
2 weeks ago
Job Opportunity:
We are seeking a skilled and analytical marketing professional to join our team as a Marketing Strategist.
- This role will be responsible for developing and executing demand generation campaigns across multiple channels, including email, on-site merchandising, direct mail, paid display, and social media.
- The ideal candidate will have 2+ years of experience in B2B marketing, preferably at a small/medium tech company, and a strong understanding of marketing principles and strategies.
Key Responsibilities:
- Campaign Planning: Develop comprehensive campaign plans that align with business objectives and drive results.
- Campaign Execution: Plan and execute marketing campaigns through various marketing channels, including email, on-site merchandising, direct mail, paid display, and social media.
- Campaign Optimization: Continuously improve emails, ads, and landing pages utilizing marketing automation tools and data analytics to optimize campaign performance.
Requirements:
- Experience: 2+ years experience in B2B marketing, preferably at a small/medium tech company.
- Marketing Knowledge: A strong understanding of marketing principles, strategies, and tactics, with the ability to align campaign strategy with overall business objectives.
- Strategic Thinking: The ability to think strategically and develop effective demand generation plans that align with business objectives and drive results.
Benefits:
- Opportunity to work with a dynamic team
- Professional development and growth opportunities
- A competitive compensation package
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