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Content Marketing Manager
3 weeks ago
LearnUpon is looking for a Content Marketing Manager to join our team.
This is a hybrid role, working 2-3 days per week from our Dublin office.
LearnUpon LMS helps organizations train their employees, partners, and customers.
Businesses can manage, track, and achieve their unique learning goals — all through a single, powerful solution.
With offices in Dublin (our HQ), Belgrade, Philadelphia, Salt Lake City, and Sydney, we are a global team with lots of diverse cultures, backgrounds, and experiences that puts our customers' experience at the heart of everything we do.
Our culture fosters an open, collaborative and supportive environment where our accomplishments are celebrated and encouraged.
We strive to live by our values, act like owners, lead with curiosity and deliver quality for our customers.
We're proud of our success and we're humble and hungry to achieve more.
You'll play a pivotal role in developing and executing content strategies that establish LearnUpon as a thought leader and trusted authority in the learning technology space.
Reporting to the Manager of Corporate Marketing, you'll create compelling written content, engaging video materials, and impactful social media campaigns that build brand awareness, resonate with our target audience, and drive LearnUpon's overall marketing goals forward.
What will I be doing?Build our Content Strategy: You'll develop a well-rounded content plan that speaks to our target audiences, delivering value through thoughtful, high-quality content across blog, video, and social media channels.Craft Compelling Written Content: You'll create a variety of written content—like blog posts, guides, and case studies—designed to inform, inspire, and support our audience.Create Engaging Video Content: You'll lead video initiatives, from planning and scripting to production.
From customer success stories to expert webinars, you'll help us showcase the power of LearnUpon through video.Drive Social Media Impact: You'll manage our social media presence, creating posts, graphics, and video snippets that drive conversation and engagement across platforms like LinkedIn, Instagram, and YouTube.Keep the Content Calendar on Track: You'll manage a comprehensive content calendar, keeping everything aligned and on schedule, ensuring we're delivering valuable content consistently.Optimize for SEO: You'll use SEO best practices to maximize content visibility and reach, helping us attract the right audiences organically.Collaborate Cross-Functionally: Partnering with teams across LearnUpon—like product marketing, demand generation, sales, and customer success—you'll ensure that our content is aligned with our messaging and supports our shared goals.Track and Optimize Performance: You'll monitor and analyze content performance, sharing insights and optimizing based on what's working.
Your insights will shape future content and drive continuous improvement.Stay Close to Our Audience: Through research and insights, you'll understand our audience's needs and challenges, helping ensure our content is always relevant and valuable.What skills do I need?4+ years of content marketing experience with a track record of creating content that drives results.Excellent writing, editing, and storytelling skills, with experience in both written and video content creation.A knack for social media management, with a solid understanding of best practices for each platform.Familiarity with SEO principles and content management systems (CMS), as well as experience with video production and social media analytics.Strong organizational and project management skills—you're comfortable juggling multiple priorities and keeping projects on track.A data-driven mindset that thrives on using insights to drive improvements.Don't worry if you don't tick every box in order to apply, we're always happy to review applications and take all experience into consideration.
We do our best to provide feedback where we can Not required but considered a big plusExperience with marketing automation tools (e.g., HubSpot, Marketo) and CRM software.Passion for the learning industry and a deep understanding of the learning technology market, staying up to date with industry trends and advancements.Why work with us?Competitive salary and company ESOP.Comprehensive private health insurance scheme and Company pension scheme.25 days annual leave + 1 annual company wellness day off.Work in a fun and supportive environment with regular team events.Excellent career progression - take LearnUpon where you think it can go.What is the Hiring Process?Applicants for the position can expect the following hiring process:
Qualified applicants will be invited to schedule a 30-minute call.Successful candidates will then be invited to a series of practical interviews.Finally, candidates will have a short interview with Leadership.Successful candidates will be contacted with an offer to join our team.LearnUpon is an Equal Opportunities Employer.
We do not discriminate on the basis of gender, marital status, family status, age disability, sexual orientation, race, religion, membership of the Traveller community, or any other legally protected status.
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