Marketing And Digital Communications Officer

Love crafting killer content?
Obsessed with social media?
Always looking for new ways to engage audiences?
Dublin Fringe Festival is looking for a Marketing & Digital Communications Officer to join our team.
From festival buzz in September to year-round artist support at FRINGE LAB, this role is your chance to shape the digital voice of a major cultural event.
You'll create scroll-stopping content, run digital campaigns, connect with audiences online, and collaborate across the team to bring big ideas to life.
It's fast-paced, creative, and dynamic – perfect for someone who thrives in digital marketing and loves building engagement in exciting, meaningful ways.
Reports to: Head of Marketing
About the Role Dublin Fringe Festival is seeking a Marketing and Digital Communications Officer to support the Head of Marketing in the execution of both the festival's annual marketing campaign and the year-round promotion of its artist support initiatives.
This role is central to shaping the festival's presence across digital and traditional marketing channels, with a particular focus on social media strategy and growth.
You will play a key role in managing content across all social platforms, creating compelling visual and written content, running paid digital campaigns, and engaging with online communities to maximise reach and impact.
Additionally, you will support website updates, promotional material production, and the creation of the festival brochure, ensuring a cohesive and engaging brand presence.
This is a fast-paced, hands-on role that requires creativity, strong organisational skills, and attention to detail.
You'll be part of a small but mighty team, working across departments to deliver a festival that champions new voices and innovative performance.
Beyond the festival, this role will also be key in connecting audiences and artists with Dublin Fringe's year-round support initiatives.
Digital Content Creation & Communications Execute the Dublin Fringe Festival's digital marketing strategy under the direction of the Head of Marketing.Manage and grow social media presence across key festival channels, creating engaging content (graphics, video, copy) to amplify the festival's programme and year-round artist support work.Design and produce high-quality digital assets (social media graphics, web banners, email visuals) that align with the festival's brand identity and engage audiences.Plan and schedule content using social media tools (Later, Hootsuite, Meta Business Suite) and optimise audience engagement.Oversee social media engagement, responding to audiences to maintain a vibrant online presence.Create and manage paid digital marketing campaigns (Google Ads, Meta Ads), optimising for engagement and ROI.Monitor digital analytics, providing data-driven insights to the Head of Marketing for strategy refinement.Write compelling copy for website updates, newsletters, fundraising initiatives, and festival announcements.Create and manage engaging email campaigns using Mailchimp, crafting compelling newsletters that highlight festival updates, artist spotlights, and key announcements while driving audience engagement.Manage website content updates, ensuring accuracy and alignment with marketing objectives.Ensure accessibility and usability of online content, aligning with best practices in digital engagement.Support audience surveys, data collection, and impact measurement, working with the Head of Marketing to use insights to refine marketing strategies and enhance audience engagement.Marketing & Campaign Support Assist in executing the festival's overall marketing strategy, including both the annual festival campaign and year-round promotion of Dublin Fringe's artist support work, residencies, fundraising initiatives, and charity programs.Support the production of the festival's annual brochure and other printed marketing materials, working with designers and printers to create brand-aligned, high-quality assets that ensure accuracy, consistency, and strong visual presentation.Ensure brand consistency across all festival marketing efforts, both digital and print.Work with designers, photographers, videographers, and printers to develop high-quality visuals and materials.Collaborate across departments (Programming, Box Office, Production) to align marketing efforts with festival goals.Mentor Fringe artists, providing guidance on branding, audience engagement, and social media strategy to help market their shows effectively.Assist the Head of Marketing to explore and maximise partner marketing opportunities.Assist with sponsorship and partnership marketing, ensuring deliverables are met and sponsors are well-represented.Support fundraising and donor engagement efforts, including promoting campaigns and creating marketing materials for fundraising initiatives.Conduct audience research, identifying trends and best practices in arts marketing to refine future campaigns.Provide general support across all marketing activities to ensure the smooth execution of campaigns, events, and promotional efforts.Minimum Qualifications At least 2 years' experience in digital communications or marketing, with proven experience in social media strategy, content creation, and paid digital marketing.Strong graphic design and video editing skills (Canva, Adobe Suite, CapCut, Final Cut Pro).Excellent copywriting and brand storytelling skills.Experience in Google Ads, Meta Ads Manager, and audience targeting.Strong project management skills with the ability to multitask and meet tight deadlines.Experience in arts marketing, festivals, or event promotion.Experience in uploading and managing website content (WordPress, Craft CMS, or similar).Knowledge of SEO, Google Analytics, and email marketing tools (Mailchimp, CRM platforms, etc.
).Familiarity with Dublin's arts scene and audience engagement strategies.Basic knowledge of photography and video production.Experience of creating accessible digital content.Why Join Us? Dublin Fringe Festival is where bold ideas and brave artistic voices take centre stage.
This role is an opportunity to shape the marketing presence of both the festival and Dublin Fringe's year-round artist support initiatives, contributing to an internationally recognised platform for contemporary performing arts and artist development.
Terms of Employment Contract: Fixed-term (April – September 2024)
Engagement: April: Part-time (2 days/week)
May – September 21st: Full-time
September 22nd & 29th: Part-time (2 days/week)
Salary: 28,000 – 32,000 p.a.
pro rata
Location: This role is primarily based at Dublin Fringe Festival HQ, with some flexibility for remote work outside of peak festival months.
Leave: 20 days annual leave pro-rated
HOW TO APPLY: To apply for this position please send a CV detailing your experience and a cover letter to ****** and addressed to Jennifer Breslin, Head of Marketing.
Your application will be treated with the strictest of confidence.
Application closing date: Wednesday 19 March 2025 at 5.30pm.Interviews will be held during the week of March 24th.Intended start date: April 2024.Only candidates shortlisted for interview will be contacted.Dublin Fringe Festival is an equal opportunity employer and welcomes applications from all sections of the community.
Dublin Fringe Festival is core funded by the Arts Council / An Chomhairle Ealaíon, Dublin City Council and Fáilte Ireland.

#J-18808-Ljbffr