Digital Marketing Manager

3 days ago


Dublin, Dublin City, Ireland Sky UK Full time
Role Overview
A Digital Marketing Manager is required to drive brand growth strategies for Sky Ireland, leveraging market-leading creative and media campaigns. This role will oversee the execution of digital marketing campaigns across various channels, ensuring maximum performance and return on investment (ROMI). The successful candidate will work closely with key stakeholders to identify business opportunities and develop strategic plans to capitalize on them.

Main Responsibilities
• Develop and execute digital marketing campaigns that align with commercial sales targets
• Set marketing targets, monitor key performance indicators (KPIs), and identify areas for improvement
• Conduct thorough analysis of campaign data, drawing insights and recommendations for future initiatives
• Collaborate with cross-functional teams to establish best practices for reporting and measurement
• Identify trends and areas of opportunity for growth within the marketing landscape

Requirements
• Proven experience in managing large-scale, complex digital marketing campaigns
• Expertise in social, search, and programmatic advertising
• Strong analytical skills, with ability to interpret data and drive informed decisions
• Excellent communication and interpersonal skills, with ability to collaborate with diverse stakeholders
• Proficiency in Microsoft Office programs and web analytics platforms

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