Digital Marketing Manager

3 days ago

Dublin, Dublin City, Ireland Tn Ireland Full time

Job Description:

Tn Ireland is seeking a highly skilled Digital Marketing Manager to join our team. As a key member of the marketing department, you will be responsible for executing our digital marketing plan to promote the company, increase customer acquisition, engagement, and retention.

You will report to the Head of Marketing and work closely with the new business development team.

Responsibilities:

  • Implement all digital marketing and social media activities that drive new user acquisition and revenue growth.
  • Plan, design, execute, and manage B2B marketing campaigns, developing rich content tailored to customer personas to drive influence at different stages of the buyers' journey.
  • Support APAC and UK teams with their marketing requirements as needed.
  • Identify target audience and implement marketing campaigns across various digital platforms.
  • Develop and maintain the company website, including landing page creation (knowledge of CSS and HTML is beneficial).
  • Deliver company updates and news announcements through social media channels.
  • Analyze the performance of digital campaigns and digital platforms, prepare reports, and suggest recommendations for constant refinement and improvement.
  • Manage relationships with third-party agencies.
  • Design advertisements for both online and print and develop collateral (experience in Photoshop / InDesign / Illustrator is required).

Requirements:

  • Strong previous experience in planning, designing, managing, and executing all company digital marketing campaigns through HubSpot.
  • Previous experience analyzing the results of digital marketing campaigns across social media platforms and preparing reports to prove ROI on marketing spend.
  • Experience with online advertising, including creating and managing Google Ads campaigns and LinkedIn advertising.
  • Managing social media accounts.
  • Good technical competency using Microsoft Office, particularly Word, Excel, and PowerPoint.
  • Good knowledge of Photoshop, InDesign, and Illustrator.
  • Candidates must have good experience working with content management applications – particularly HubSpot.
  • A key requirement will be the ability to actively manage and develop the company website.
  • Strong business acumen and a minimum of years B2B experience.
  • Previous marketing experience in the IT sector would be a distinct advantage.
  • Third-level qualification in a relevant marketing or business-related discipline.
  • Excellent interpersonal, presentation, and communication skills with the ability to work well in cross-functional teams in a matrix environment.
  • Excellent planning and organizational skills and a desire to develop in the role by engaging in training and accepting feedback and supervision from management.
  • Project management skills and campaign execution expertise.
  • A self-starter with an ability to work on one's own initiative and as part of a team.

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