Digital Technology Chapter Lead
1 month ago
Why work for us:
At Vodafone, we’re working hard to build a better future A more connected, more inclusive, and more sustainable world. We believe technology is only as powerful as the people using it to create a better tomorrow:
Who You Are:
You are an experienced senior analyst or digital technology manager with a deep understanding of customer data platforms, marketing technology, and analytics. You have worked in a company with a significant online presence, driving digital transformation and personalisation strategies. With a proven track record in managing teams and delivering data-driven insights, you are adept at aligning digital roadmaps with business goals around personalisation, conversion, user engagement, and user experience.
You bring:
Expertise in implementing and optimising CDPs such as Tealium iQ and integrating them with marketing and analytics tools.
A strong technical background in configuring and managing marketing technology stacks, including tag management, data pipelines, and integration with BI tools.
Hands-on experience in web and app analytics, personalisation strategies, and A/B testing, with a clear focus on improving user journeys and campaign effectiveness.
A solid understanding of key data regulations such as GDPR and a commitment to strong data governance practices.
Your Team:
At Vodafone Ireland, Digital is at the heart of everything we do. As we move into the scale phase of our digital transformation, we’re growing our user base and driving substantial commercial value for the business. You’ll join a hardworking, multi-disciplinary team of user product designers, content strategists, data analysts, and UX designers. Together, we create digital experiences that inspire, engage, and excite our customers.
Essence of Role – Key Accountabilities:
Partner with the Head of Digital Channels to develop and execute product roadmaps for Vodafone Ireland’s website and app, leveraging your expertise in CDPs and analytics.
Lead and mentor a team of five specialists responsible for web and app analytics, tag management, personalisation, the digital marketing stack, and KPI reporting.
Act as the custodian of digital data and insights, implementing robust data pipelines and ensuring seamless integration of platforms such as Adobe Analytics, Tealium, and BI tools.
Develop Vodafone Ireland’s A/B testing and personalisation strategy using Adobe Target, Tealium Tag Manager, and other tools, working closely with Product Owners and Performance Marketing specialists.
Champion privacy-by-design principles and ensure compliance with GDPR and other data regulations.
Deliver actionable insights to Product Owners for Consumer and Business Acquisition, In Life, and App and Web domains to achieve commercial objectives and enhance user experience.
Essence of Role – Key Accountabilities:
8+ years’ experience in web analytics, digital marketing, and marketing technology, with hands-on expertise in implementing and optimising CDPs such as Tealium iQ.
Strong skills in data engineering, including ELT pipelines, data modelling, SQL, and Python, as well as experience with cloud platforms like Snowflake and Azure.
In-depth knowledge of digital platforms and acquisition channels, including Paid Search, Paid Social, SEO, and Email.
Proficiency with marketing analytics tools such as Adobe Analytics, GA4, and Adjust or Appsflyer.
Expertise in app tagging, SDK implementation, and server-side tracking.
A growth mindset with a focus on innovation, collaboration, and continuous improvement.
Who we are:
Vodafone is pioneering Ireland's gigabit society. We are Ireland's leading total communications provider offering products and services make a real impact in the lives and communities of our customers. As part of Vodafone Group, we are part of the world's largest mobile community with a presence across all five continents.
We’re at the forefront of innovation in Ireland. From delivering Gigabit speeds which offers the fastest game play for gamers, or helping people work from anywhere in the country, the work we do is at the cutting edge of technology and is constantly evolving.
Our purpose is to connect for a better future, and this is made possible by our people. No matter what your background, career stage or interests, we have opportunities across all areas of the business, which will help you explore and unlock your full potential. You will get to work in a fantastic environment where diversity and difference is valued, flexible working is the norm and you’ll get to play a role in delivering Ireland’s Gigabit Society
Our people are at the centre of everything we do. We employ approximately 1,300 people in Dublin and across our network of retail stores in Ireland. Our aim is to ensure each employee has the opportunity to innovate, to be challenged and to be rewarded. We are dynamic in everything we do, including our approach to training, development, performance management and flexible benefits.
Vodafone is committed to support LGBT+ people at work.
We are an equal opportunities employer where our people can be at their best.
When choosing us………
When you join the Vodafone Team, you will have the chance to grow your career while also experiencing some serious benefits
Some of the benefits that you will receive along the way are:
Competitive Salary
Flexible working (times and location) is part of our culture where your hours can facilitate your personal work-life balance
Generous Employer Pension contribution
Free Phone Bill – When you join the team, your phone bill is on us You will also receive mobile phone purchasing discounts
Learning and Development – We provide extensive training to all of our employees so they can progress in their careers There is also the Vodafone University where our employees can gain incredible skills
Exclusive Family and Friends Discounts – Receive additional discounts for you, your Family and Friends on Vodafone Products
23 days annual leave and 3 charity days off – PLUS a dedicated day off for your birthday
Free Parking
Access to our Wellness centre including free access to our Gym, health and wellness centre and external practitioners
We are passionate about our employees Here at Vodafone we want you to bring your whole self to work and we enable this with our progressive workplace policies. We are proud supporters of the LGBTQ+ community and Vodafone is committed to support all of their employees at work. We are an equal opportunities employers where our people can be at their best.
When you combine Technology and the human spirit, anything is possible. And when you join Vodafone, we’ll help you shape a rewarding career that gives back in more ways than one. Its starts here. It starts with you.
#LI-JB1 #LI-Hybrid
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