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Marketing Technology Ops

4 months ago

Dublin, Ireland Manpower Ireland Full time

Marketing Technology Ops
Our Marketing Operations team is split between Systems and Campaigns ownership. We drive the strategy and operational processes for the migration to our ESP, Iterable and all associated work streams. We own ensuring that all of our campaigns are executed to the highest operational processes.

Role Description
We are looking for a technically minded, analytical Marketing Operations Manager who will strive to further develop our email system provider, expand and investigate our database and provide support to our marketing managers with execution of all audiences, journey and campaign creation with the purpose of engaging and monetizing our Dropbox Customer base. You're passionate about Marketing and are looking to expand and grow your lifecycle marketing career. You are also excited to work globally and closely cross-functional partners including Product, Product Marketing, Regional leads and more.

You are data driven and have a passion for growth. You are technically minded and have a deep understanding of databases, SQL, dashboarding and data investigation. You are an analytical individual with a passion for investigating and problem solving. You will understand marketing and sales processes, have working knowledge of lifecycle email and mobile push notification marketing, marketing automation, A/B testing, reporting, and able to take on a dedicated project management approach towards these initiatives. You are solutions focused and dedicated to sharing your knowledge for the advancement of our whole team.

Responsibilities

  • Anchor the team and provide a technology point of view on advanced topics like MTA, campaign air-traffic control, and data flows.
  • Build tech specifications and business campaigns to align cross functional stakeholders around shared goals.
  • Scope out new technologies or projects that significantly modify the way we use data within marketing campaigns and how it flows through our platforms.
  • Partner and collaborate with marketing, product/sales, engineering teams, and 3rd-party vendors in developing and managing event and attribute data capabilities for highly personalized email and push campaigns.
  • Support the enablement of the lifecycle marketing tech stack; configuration, monitoring and troubleshooting.
  • Develop and implement production and workflow processe.
  • Support transactional campaign planning, development, and execution.
  • Identify opportunities for process improvement and adoption of best practices.
  • Support end of life communications for products and features.
  • Maintain positive email deliverability and global compliance

Requirements

  • 5+ years of marketing automation experience creating B2B or B2C scaled automated lifecycle journeys (across email, in product, mobile) with a particular focus on system and data connections.
  • Proven success collaborating with cross-functional teams (Product, Engineering, Sales, and Marketing) and driving alignment in a matrixed environment.
  • Demonstrable skills with internal and 3rd party marketing automation solutions (Iterable, Marketo, Braze, etc.) and sales CRMs such as Salesforce
  • Demonstrable experience with creating and managing API's.
  • Proven ability with managing CDP, model-driven targeting, and 3rd party data connections.
  • Experience with analysis, data manipulation, and management using SQL in advanced data platforms (Snowflake, Redshift, etc.)
  • Strong project management skills; results-focused with impactful execution and follow-through; highly detail-oriented.
  • Comfortable with the basic elements of HTML, CSS, AMPScript, and Handlebars.
  • Knowledge of email regulations; CAN-SPAM, GDPR, CASL, and other local variations.

For more information about this role kindly contact Aamir Bafanda on aamir.bafanda@manpower.ie