Product Marketing Manager

5 months ago


Dublin, Ireland OCLC Full time

You have a life. We like that about you.

At OCLC, we believe you'll do the best work of your life when you're living the best life possible.

We work hard to build the technology that connects thousands of today's libraries. But we also work hard to make a job at OCLC a meaningful part of a balanced life- not a substitute for one.

Technology with a Purpose. OCLC supports thousands of libraries in making information more accessible and more useful to people around the world. OCLC provides shared technology services, original research and community programs that help libraries meet the ever-evolving needs of their users, institutions, and communities. With office locations around the globe, OCLC employees are dedicated to offering premier services and software to help libraries.

The Job Details are as follows:

This position is responsible for the strategic marketing activities to promote and sell software and content (ebooks, audio books, and streaming services) to the public library market. This role partners with product management and sales in the development of customer retention strategies while developing and executing marketing programs increase new sales and grow market share. Key areas supported include cloudLibrary, a recent addition to the OCLC public library offering.

The successful candidate will balance strategic marketing skills with an understanding of the importance of sales enablement and customer satisfaction. The candidate will have strong experience marketing technology and digital content, including strategic planning and tactical execution across traditional and digital marketing channels.

Excellent written, spoken and visual communication skills are critical, along with the ability to grasp and translate technical capabilities of software and services into compelling positioning and messaging. The candidate will be a strong writer, with the ability to develop compelling content to market through multiple channels. The person will become an expert in the products, competition, market trends, buyers, how they buy and their buying criteria. They will leverage this understanding to support every step of the customer’s journey and transfer that knowledge to the sales team. The ideal candidate will also have demonstrable experience and best practices from working in a fast-paced, fluid, team culture.

Key Responsibilities:

Market intelligence: Be an expert on library buyers of software and content, how they buy and their buying criteria. Marketing strategy: Work with product management and sales to develop marketing strategies and plans for services and content for public libraries. Manage the resourcing and tactical implementation of those plans. Positioning and messaging: Understand competition and relevant trends. Apply that understanding in the development of positioning that differentiates OCLC in the marketplace. Copywriting: Write copy for a variety of marketing materials and channels. Customer engagement: Support the rollout of product enhancements and new content; manage the cross-functional implementation of those enhancements. Sales enablement: Communicate the value proposition of products to sales teams and develop sales tools that support the selling of services to the public library community. Metrics and measurement: Develop KPIs and implement metrics to measure impact and success of marketing plans.

Qualifications:

7+ years of marketing experience with at least 3 years’ experience in a product marketing role. Experience marketing to public libraries or marketing for publishers is a plus. Prior experience in marketing in the fields of software development and content, particularly ebooks, audio books, and/or streaming services. Exceptional written and verbal communication skills are vital. Excellent people skills to interact with cross-functional teams, and third parties. Bachelor’s degree required; MBA a plus.

Working Conditions:  Normal office environment.

ADA/EAA:  The above statements cover what are generally believed to be principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.



  • Dublin, Ireland Mint Marketing Talent Full time

    An exciting opportunity has arisen for a Digital Marketing Manager to join an award-winning marketing team and work on a very high profile national brand. Reporting to the Head of Digital & managing a small team, you will work on major digital campaigns to drive consumer engagement and acquisition. While this is initially a 12-18 month contract, there are...


  • Dublin, Ireland Mint Marketing Talent Full time

    An exciting opportunity has arisen for a B2B Marketing Manager to join a highly successful Irish SAAS company. The company has grown to be a leader in their segment with 50 staff and a multimillion euro turnover. They wish to further their business in Ireland and grow into the UK Market. The ideal person will be a hands-on self-starter, take ownership of...


  • Dublin, Ireland Mint Marketing Talent Full time

    Reporting to the Marketing Director, the Marketing Executive will support the Marketing team on the delivery of key operational and strategic marketing objectives to grow the brand. Why this Marketing Executive role might be for you: Working closely with the Marketing Director to develop full TTL Campaigns Manage major sporting sponsorship...


  • Dublin, Ireland Mint Marketing Talent Full time

    An exciting opportunity has arisen for a Marketing Campaign Manager (CRM) to join one of Ireland’s top utility brands. This role joins an award-winning team during a phase of significant growth. Why this role might be for you: Join a great team and organisation Full benefits list including bonus, pension, 25 days annual leave, fully paid...


  • Dublin, Ireland CLIO Full time

    What your team does:   Rated a by the Product Marketing Alliance, youll be part of a team that values excellence and initiative, loves testing, and cares about results. As Senior Product Marketing Manager, your work will have an immediate and meaningful impact and you will be supported along your career journey to take chances and grow into the...


  • Dublin, Ireland Marketing People Ltd Full time

    About the role We are looking for a proactive and results-driven Marketing Business Partner to enhance the strategic growth of a leading professional Services firm across areas such as Finance, Energy & Resources, Real Estate, Technology, and Life Sciences. This role presents a unique opportunity to significantly impact the companys growth by supporting...


  • Dublin, Ireland Mint Marketing Talent Full time

    An exciting opportunity has arisen to create a Retention & CRM Marketing function for a growing Irish ECommerce & Retail group trading globally. You will have a track record of working in a fast-paced environment and delivering on ambitious growth targets through driving customer engagement, purchase frequency and lifetime value. The role will report to the...


  • Dublin, Ireland Mint Marketing Talent Full time

    An exciting opportunity has arisen for an experienced Senior Marketing Executive to join the team of an international Irish tourism brand developing and creating Through the Line campaigns across UK, Ireland and Europe. Why this Senior Marketing Executive role might be for you: Develop creative campaigns from initial concept through to activation ...


  • Dublin, Ireland Mint Marketing Talent Full time

    We have an exciting opportunity for a skilled Customer Value Management (CVM) leader to join a high profile utility organisation. This is a great place to work with a friendly working environment, nice atmosphere and an award winning team. Recent winners of an All-Ireland Marketing Award as well as holders of the Business Working Responsibly Mark and...

  • Regional Manager

    6 months ago


    Dublin, Ireland Standout Field Marketing Full time

    Overview Regional Manager Ideal location: Dublin/Midlands (team operate across ROI and Belfast) Up to €45k + up to 10% bonus, electric vehicle + other benefits including private health care, annual leave purchase and awesome discounts! Would you like to represent a business that contributes to a healthier and more sustainable way of...

  • Territory Manager

    6 months ago


    Dublin, Ireland Standout Field Marketing Full time

    Overview Would you like to represent a business that contributes to a healthier and more sustainable way of living? Are you looking for a fresh start to 2024? Package: €29k per annum, performance bonus, daily lunch allowance, electric car & other attractive benefits incl. annual leave purchase, discounts & more… Territory covers: Dublin...

  • Product Manager

    3 weeks ago


    Dublin, Ireland Uniphar Group Full time

    About the RoleAs a Product Manager at Uniphar, you will be responsible for the end-to-end management of our patient centric product lines. This role requires a strategic thinker with a deep understanding of market dynamics and customer needs, capable of driving product innovation and growth. You will work closely with cross-functional teams to define and...

  • Product Manager

    4 weeks ago


    Dublin, Ireland Xtremepush Full time

    About the RoleAs a Product Manager, you will play a key role within the Product Team, reporting directly to the Head of Product. Leveraging your experience in the iGaming industry and strong ability to gather customer insights and analyse market trends, you will drive the strategy for gamification and loyalty initiatives. You understand the critical role of...


  • Dublin, Ireland Marketing People Ltd Full time

    Want to join a growing and innovative company that has been serving salon clients since 1997? As part of a supportive team, you will play a key role in driving the success of their award-winning beauty brands. In this role, you'll use your expertise to identify new opportunities, build strong customer relationships, and help salon partners expand their...

  • Retention Ops Manager

    6 months ago


    Dublin, Ireland Mint Marketing Talent Full time

    An exciting opportunity has arisen for a Retention Operations Manager (CRM) to join one of Ireland’s top utility brands. This role joins an award-winning team during a phase of significant growth. Why this role might be for you: Join a great team and organisation Full benefits list including bonus, pension, 25 days annual leave, fully paid...

  • Brand Manager

    2 weeks ago


    Dublin, Ireland Marketing People Ltd Full time

    Are you ready to make an impact in the world of premium spirits and elevate iconic brands in exciting, creative ways? Were looking for a dynamic Brand Development Manager (BDM) to join the team! Reporting to the Market Development Manager, youll take the lead in developing and implementing innovative below-the-line marketing strategies, working closely with...

  • Product Manager

    2 months ago


    Dublin, Ireland Cubic Telecom Full time

    The Company Founded in 2009, Cubic Telecom has grown to become one of the leading providers of connectivity solutions and analytics services that help vehicle and IoT device manufacturers manage and grow revenue streams. With a global presence and a strong customer base, Cubic Telecom is at the forefront of driving the future of connected vehicles. Fast...

  • Product Manager

    4 weeks ago


    Dublin, Ireland ServiceNow Full time

    Job DescriptionIn this role, you will facilitate engagement around accessibility and usability of our products in target industries and global markets. As a Product Manager, you will be responsible for prioritizing features, managing dependencies, and working closely with cross-functional teams to deliver accessible, multilingual features in product...


  • Dublin, Ireland Cubic Telecom Full time

    The Company Founded in 2009, Cubic Telecom has grown to become one of the leading providers of connectivity solutions and analytics services that help vehicle and IoT device manufacturers manage and grow revenue streams. Fast paced, smart, commited, and continually seeking new, ideas. That’s us, is it you? At Cubic you will find an environment filled with...


  • Dublin, Ireland An Post Full time

    Description Reporting to the Direct Mail Lead, the Direct Mail Product Marketing Manager plays a pivotal role in driving An Post's direct mail strategy, ensuring our products not only enhance commercial volume but also deliver exceptional customer experiences. This role involves the development and delivery of innovative, customer-centric product plans that...