Brand Director

4 weeks ago

Dublin, Ireland Staycity Group Full time

Welcome to Staycity Group, a thriving and rapidly expanding aparthotel operator, making waves across the heart of Europe With an impressive track record of multiple new aparthotels opening each year, we're on an unstoppable journey, with 33 exceptional properties across iconic European cities like London, Dublin, Berlin, Edinburgh, Paris, and Venice.

Are you someone who thrives in a high-paced, evolving environment where ambiguity is met with enthusiasm and determination? Do you have an insatiable curiosity, an empathetic nature, and a genuine passion for growing with, and supporting others? At Staycity Group, we're not just an aparthotel group; we're a diverse and inclusive team that encourages you to bring your unique self to work and make a real impact.

We are seeking a Brand Director to lead and execute our brand strategy for our expanding international aparthotel portfolio. In this role, you'll shape a compelling brand narrative, drive marketing plans, manage sponsorships, and oversee the creation of brand collateral. You’ll also lead sustainability initiatives, manage agency relationships, and handle photoshoots and creative campaigns

Your leadership and strategic vision will be key in elevating the Staycity Group, ensuring a consistent and positive brand image across all touchpoints and solidifying our reputation for excellence in hospitality

Benefits: We want you and your loved ones to thrive, we’ll support your health, wellness, learning and development and if you decide it’s time to start or grow a family rest assured, we celebrate that too:

  • Paid Maternity, Surrogacy, Adoptive & Paternity leave
  • Generous holiday allowance
  • Health and dental insurance 
  • Matched pension contributions.
  • Annual Bonus, based on your contribution and impact
  • Discounted rates for overnight stays for you, and your family and friends
  • Refer and earn scheme if you successfully refer a friend to work with us
  • TaxSaver commuter scheme (only applicable in Ireland)
  • Cycle to work scheme- to support a healthy lifestyle and our planet (only applicable in Ireland/UK)
  • Volunteer days: 2 paid volunteer days per year to support causes in your local community
  • EAP: Support for you and your family when you need it with our Employee Assistance Program (EAP)
  • Long service rewards

What you can do for us

  • Brand Development: Responsible for brand strategy and implementation, ensuring consistency and quality, enhancing guests' experiences at every touchpoint.
  • Brand Marketing: Develop and manage ATL marketing campaigns for Staycity
  • Collaborate closely with our Digital Teams to curate Staycity Group's websites, and other digital tools, ensuring a cohesive and engaging online presence.
  • Work closely with PR agencies to craft and execute a robust brand media strategy that aligns with Staycity Group's vision and resonates with our diverse audience.
  • Uphold Staycity Group's reputation management standards and curate bespoke guest experiences that reflect our brand ethos, driving both revenue and guest loyalty.
  • Effectively communicate plans to all properties, ensuring activations are aligned with both brand and property objectives, fostering a consistent brand experience across our diverse portfolio.
  • Explore and manage strategic partnerships that not only enhance our brand's visibility but also result in revenue-driving initiatives across various market segments, supporting Staycity Group's broader agenda.
  • Monitor and analyse competitive segments across the marketing mix and industry trends, sharing insights with internal teams to inform and refine our strategies, keeping Staycity at the forefront of innovation.

Required Skills and Experience:

  • Bachelor’s degree in Brand & Marketing or related field
  • 5-7 years of experience in developing brands
  • Strong proficiency in Microsoft Excel/PowerPoint/Word
  • Proven track record of delivering impactful, international Brand campaigns.
  • Excels in collaborative efforts with cross-functional teams and departments, fostering a culture of shared ideas and growth.
  • Demonstrates excellent creative mindset with critical thinking and problem-solving skills, essential for navigating the complexities of Staycity's evolving landscape.
  • Must possess strong written and verbal communication skills, aligning with Staycity's commitment to effective communication at all levels.

If you possess the ability to navigate through challenges with a blend of kindness and clarity, backed by data-driven decision-making skills, we'd love to hear from you So, join us in this exciting and ever-evolving journey, where you'll be supported, inspired, and encouraged to reach your full potential. Let's make the world a little brighter, one guest at a time.

Start your Staycity Group journey today Take the leap and click "apply" now

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