Marketing Performance Optimisation Manager

3 weeks ago

Dublin, Ireland The Night Sky Full time
Marketing Performance Optimisation Manager

About The Night Sky

The Night Sky was founded by Ciara, Eoin and Kevin in 2017 and we were the first mover in custom / personalised star constellation maps, which are printed on paper/canvas with optional frames. The business grew significantly in 18-months and in July 2021, we extended our product range to include jewellery, where customers are able to have personalised star constellations engraved on bracelets and pendants.

The Night Sky sells 100% direct to consumer online, and we’ve sold over 900k Night Skies in 171 countries, with the USA, Australia and UK making up our top markets, with 85% share of sales.

We’ve completed a full strategic and tactical review, with proven eCommerce growth consultancy, The Growth Foundation, which delivered a plan that sets an objective to double annual revenue within the next 3-years, and identified a number of key hires to deliver our plan, with this role being one of them.

This is a career-defining role; allowing the right candidate to make their mark, learn while doing, and work to propel The Night Sky into a household name, famous for producing premium products for millions of consumers.

Reporting to our Head of Performance Marketing, the Performance Optimisation Manager plays a crucial role in driving revenue growth and maximising return on ad spend / reducing customer acquisition costs for The Night Sky. This role sits at the intersection of brand, creative, and performance marketing, acting as the key liaison between internal teams and our external performance marketing agency.

Main Accountabilities include…

Agency Management: Develop and maintain a strong working relationship with the external performance marketing agency, ensuring clear communication, alignment on campaign objectives, and efficient execution of strategies across all platforms:

  • Establish clear communication channels: Schedule regular meetings (weekly/bi-weekly) with the agency to discuss performance, upcoming campaigns, and any roadblocks. Utilise project management tools and shared documents to ensure transparency and efficient communication.
  • Define clear objectives and KPIs: Collaborate with the agency and Head of Performance Marketing to set specific, measurable, achievable, relevant, and time-bound (SMART) goals for each campaign.
  • Develop a strong understanding of the agency's processes and workflows: Familiarise yourself with their internal team structure, reporting methods, and campaign management tools.
  • Provide constructive feedback and guidance: Regularly review campaign performance and provide the agency with actionable feedback.
  • Foster a collaborative and trusting relationship: Build rapport with the agency team and encourage open communication.

Campaign & Creative Testing: Work closely with the agency/internal creative team to develop and execute a robust testing roadmap across all channels/platforms and website landing pages:

  • Develop a comprehensive testing plan: Collaborate with agency/internal creative team to create a structured testing roadmap.
  • Implement a rigorous testing methodology: Ensure A/B tests are conducted with statistical significance.
  • Continuously iterate and refine: Based on test results, implement changes to campaigns and landing pages.
  • Stay up-to-date with industry best practices: Research and experiment with new testing methodologies.
  • Document and share learnings: Maintain a centralised repository of test results and insights.

Website Optimisation: Collaborate with internal brand and creative teams to ensure landing pages are optimised for conversions:

  • Develop a deep understanding of the customer journey: Analyse user behaviour on the website.
  • Communicate campaign objectives and target audiences.
  • Provide specific recommendations for optimisation: Offer concrete suggestions for improving landing page elements.
  • Conduct user testing: Gather feedback from real users on landing page design.
  • Stay informed about UX/UI best practices.

Performance Analysis & Reporting: Monitor key performance indicators (KPIs) such as ROAS, conversion rates, and customer acquisition cost (CAC):

  • Establish a clear reporting framework.
  • Utilise analytics platforms effectively.
  • Analyse data to identify trends and insights.
  • Present findings in a clear and concise manner.
  • Proactively identify areas for improvement.

Budget Management: Assist the Head of Performance Marketing in managing the performance marketing budget:

  • Develop a strong understanding of the budget allocation process.
  • Track spending and monitor budget pacing.
  • Analyse ROI for each campaign and channel.
  • Provide recommendations for budget optimisation.
  • Stay informed about industry benchmarks.

This role is for you if you have:

  • 3-5 years of experience in a performance marketing role, within an e-commerce / gifting environment.
  • Proven track record of developing and executing successful digital marketing campaigns.
  • Strong understanding of performance marketing principles and best practices.
  • Experience with A/B testing and other optimisation techniques.
  • Able to work in a high-performance environment and deliver against challenging deadlines.
  • Willingness to learn new approaches and adapt to different working styles.
  • Intellectual and emotional intelligence.
  • You are independent and self-directed but able to work and lead a team.
  • A quick learner who can process lots of information and prioritise action.
  • Are passionate about The Night Sky and its potential.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Analyst

Industries

Online and Mail Order Retail

#J-18808-Ljbffr

  • Marketing Performance Optimisation Manager

    3 weeks ago

    Dublin, Dublin City, Ireland The Night Sky Full time

    Marketing Performance Optimisation ManagerAbout The Night SkyThe Night Sky was founded by Ciara, Eoin and Kevin in 2017 and we were the first mover in custom / personalised star constellation maps, which are printed on paper/canvas with optional frames. The business grew significantly in 18-months and in July 2021, we extended our product range to include...

  • Performance Marketing Specialist

    2 weeks ago

    Dublin, Dublin City, Ireland TalentHub Full time

    If you're looking for a role where you can make a real impact—this is it.We're searching for a Performance Marketing Specialist who will be at the forefront of something truly exciting: launching a new Financial Services brand in the Irish market.In this role, you'll:1. Play a pivotal role in shaping and executing digital marketing campaigns across...

  • Performance Marketing Specialist

    3 weeks ago

    Dublin, Ireland TN Ireland Full time

    Performance Marketing Specialist, DrimnaghLocation:Drimnagh, IrelandJob Category:OtherEU work permit required:YesJob Reference:5f6ac903cc23Job Description:We are seeking a results-driven Performance Marketing Specialist to join our team. The ideal candidate will have a deep understanding of performance marketing across various platforms, including Google...

  • Performance Marketing Specialist

    3 weeks ago

    Dublin, Dublin City, Ireland TN Ireland Full time

    Performance Marketing SpecialistWe are seeking a results-driven Performance Marketing Specialist to drive online acquisition and maximise ROI through strategic paid media campaigns.The ideal candidate will have a deep understanding of performance marketing across various platforms, including Google AdWords, Google DV360, YouTube and Meta (Facebook,...

  • Marketing Manager, Financial Services

    2 weeks ago

    Dublin, Dublin City, Ireland Mint Marketing Talent Full time

    Marketing Manager role Overview Exciting new opportunity with a long established financial services company based in Dublin, now seeking their first Marketing Manager. The company has been trading in Ireland for over 75 years and has ambitious growth plans within its target markets. This role is the first of its kind in the organisation and offers...

  • Marketing Manager, Financial Services

    6 hours ago

    Dublin, Ireland Mint Marketing Talent Full time

    Marketing Manager role Overview Exciting new opportunity with a long established financial services company based in Dublin, now seeking their first Marketing Manager. The company has been trading in Ireland for over 75 years and has ambitious growth plans within its target markets. This role is the first of its kind in the organisation and offers...

  • Digital Marketing Manager

    2 weeks ago

    Dublin, Dublin City, Ireland Mint Marketing Talent Full time

    An exciting opportunity has arisen for a Digital Marketing Manager to join an award-winning marketing team and work on a very high profile national brand. Reporting to the Head of Digital & managing a small team, you will work on major digital campaigns to drive consumer engagement and acquisition. While this is initially a 12-18 month contract, there are...

  • Digital Marketing Manager

    6 hours ago

    Dublin, Ireland Mint Marketing Talent Full time

    An exciting opportunity has arisen for a Digital Marketing Manager to join an award-winning marketing team and work on a very high profile national brand. Reporting to the Head of Digital & managing a small team, you will work on major digital campaigns to drive consumer engagement and acquisition. While this is initially a 12-18 month contract, there are...

  • Performance Marketing Specialist

    3 weeks ago

    Dublin, Ireland Calor Ireland Full time

    We are seeking a results-driven Performance Marketing Specialist to join our team. The ideal candidate will have a deep understanding of performance marketing across various platforms, including Google AdWords, Google DV360, YouTube and Meta (Facebook, Instagram). You will be responsible for driving online acquisition, optimising campaign performance, and...

  • Market Performance Analyst

    2 days ago

    Dublin, Dublin City, Ireland Novartis Farmacéutica Full time

    About the RoleAs a key member of our team, you will be responsible for analyzing complex data sets and generating actionable insights to inform business decisions.This is an exciting opportunity to work with cross-functional teams, including marketing, sales, and medical, to drive competitive advantage and improve market performance. You will be working...

  • Performance Marketing Specialist

    7 days ago

    Dublin, Ireland Talenthub Full time

    If you're looking for a role where you can make a real impact—this is it.We're searching for a Performance Marketing Specialist who will be at the forefront of something truly exciting: launching a new Financial Services brand in the Irish market.In this role, you'll:Play a pivotal role in shaping and executing digital marketing campaigns across multiple...

  • B2B Marketing Manager, SAAS

    2 weeks ago

    Dublin, Dublin City, Ireland Mint Marketing Talent Full time

    An exciting opportunity has arisen for a B2B Marketing Manager to join a highly successful Irish SAAS company. The company has grown to be a leader in their segment with 50 staff and a multimillion euro turnover. They wish to further their business in Ireland and grow into the UK Market. The ideal person will be a hands-on self-starter, take ownership of...

  • B2B Marketing Manager, SAAS

    6 hours ago

    Dublin, Ireland Mint Marketing Talent Full time

    An exciting opportunity has arisen for a B2B Marketing Manager to join a highly successful Irish SAAS company. The company has grown to be a leader in their segment with 50 staff and a multimillion euro turnover. They wish to further their business in Ireland and grow into the UK Market. The ideal person will be a hands-on self-starter, take ownership of...

  • Performance Marketing Manager

    1 week ago

    Dublin, Dublin City, Ireland Binance Full time

    Performance Marketing Manager - Google Ads and ASALocation: Europe / Eastern Europe / Southern EuropeType: Full-time Onsite or RemoteResponsibilitiesManage and optimize Google Ads and ASA campaigns to achieve performance targets.Analyze data and generate reports to inform marketing strategies.Collaborate with cross-functional teams to align marketing...

  • Performance Marketing Manager

    7 days ago

    Dublin, Ireland Smartbox Group Full time

    Who are Smartbox? With more than 3.5 million gift sets sold each year in France and Europe, Smartbox group is the European leader in experience gifts.For nearly 20 years, we have been developing thousands of experiences to offer and as many great moments to live.From the most iconic to the most unusual, Smartbox's mission is to allow everyone to offer their...

  • Marketing Performance Manager

    20 hours ago

    Dublin, Dublin City, Ireland Wayflyer Full time

    Transform Your Career at WayflyerAbout UsAt Wayflyer, we revolutionize the way businesses access capital to achieve their growth goals.Traditional financing options often fall short in meeting the needs of ambitious businesses, resulting in missed opportunities and delayed growth.Our innovative solution assesses businesses in minutes, generates financing...

  • Senior Python Software Engineer

    3 weeks ago

    Dublin, Ireland Centrica plc Full time

    Join us, be part of more.We’re so much more than an energy company. We’re a family of brands revolutionising how we power the planet. We're energisers. One team of 21,000 colleagues that's energising a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels, whilst living our powerful commitment to igniting positive change...

  • Performance Director

    2 days ago

    Dublin, Dublin City, Ireland Azets Group Full time

    Join to apply for the Performance Director role at Azets The Performance Director at Azets will play a pivotal role in driving our strategic initiatives by enhancing the operational efficiency and effectiveness of our professional services.This role requires an innovative leader with a robust analytical mindset, adept at implementing sophisticated...

  • Content Optimisation Specialist

    2 days ago

    County Dublin, Ireland Abrivia Full time

    Company OverviewAbrivia is a leading global organisation dedicated to delivering innovative solutions. Our team is passionate about making a positive impact, and we're looking for like-minded individuals to join us.About the JobWe are seeking a Content Optimisation Specialist to play a key role in our digital team. As a Social Media Administrator, you will...

  • Finance Process Optimisation Manager

    7 days ago

    Dublin, Ireland E-Frontiers Full time

    Finance Processes Optimisation Manager | 6-Month Contract | Dublin (Hybrid) | €700 per day Are you a finance transformation expert with a passion for process optimisation?A leading consultancy is looking for a Finance Processes Optimisation Manager to play a key role in major transformation projects, helping businesses streamline and enhance their finance...