Fashion Communications Coordinator

3 weeks ago

Dublin, Dublin City, Ireland Primark Full time
Job Description

Fashion Communications Coordinator

Our brand teams are right at the heart of what we do. Surrounded by some of the best brand specialists in the industry, you'll bring your own ideas to the business - building to shape the experience of our customers as part of a forward-thinking team.

The role of the Fashion Communications Coordinator is to communicate and strengthen our growing fashion message ensuring alignment of our brand as part of a close-knit global brand function
Responsible for the coordination of global press and influencer product messaging, being instrumental in ensuring maximum relevant coverage is achieved for the brand

What You'll Get

The world is changing and it's important we support our colleagues. People are at the heart of what we do at Primark so it's essential we provide the right environment for you to perform at your best. That's why we offer benefits that put you first

Some of our benefits are:

  1. days of leave, plus bank holidays and if you want, you can buy 5 more.
  2. Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.
  3. Primark Perks – Discounts with some local partner business to our offices

What You'll Do:
In your role, you'll collaborate with different people across a range of skillsets. Here's a flavour of your day-to-day:
  1. Support the execution of the global and localised brand PR Strategies across key markets. Working closely with internal and external contacts to ensure maximise proactive and relevant exposure for Primark
  2. Be the day-to-day contact for press, influencers and agencies in assigned markets
  3. Coordinate the global influencer programme calendar working closely with Fashion Communications Co-ordinators, Officers and Product Business Partners
  4. Coordinate the global influencer programme creative briefs and toolkits working closely with Fashion Communications Officers and Product Business Partners
  5. Coordinate relationship with international influencer reporting supplier collating data for internal review and constant monitoring. Use this influencer data to constantly adjust and improve influencer activity for the brand
  6. Monitoring media and influencers on a day to day basis and producing brand reports with the global business, and sharing relevant coverage
  7. Write all types of effective PR materials with the PR Assistants and Administrators including drafting mailers and press releases
  8. Be highly proficient at pitching brand campaigns to online press, print and influencers
  9. Work with and develop the PR skills of the PR Assistants, ensuring the smooth running of sample and image management, the press office, showroom and store appointments
  10. With cultural insight, promote interest and passion for the brand through bespoke innovative communications initiatives that promote consumer engagement for both product and the brand

What You'll Bring
Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:
  1. Fashion PR experience in fashion / retailing
  2. Knowledge of MS Word, Excel, Outlook and Photoshop are essential
  3. Demonstrate good interpersonal and communication skills
  4. Attention to detail and accuracy are essential
  5. Effective communication skills both written and verbal
  6. Ability to use own initiative
  7. Be proactive and assertive reacting to key business requirements in a timely manner
  8. A fashion forward, commercially aware and social savvy individual with a creative eye
  9. Have a thorough knowledge of the fashion business, public relations, marketing and social media

Ready? Good - because we can't wait to see what you can offer. You'll be joining a team of diverse, passionate, and talented professionals where you'll truly belong, collaborating on projects that will shape the future of our industry. If you're excited about this role but don't meet all the criteria, we encourage you to apply. You may be the right candidate for this role or another one, and our recruitment team Can determine where your skills may fit in at Primark.

Apply to be part of our future and we'll help you develop yours.

If you need any reasonable adjustments or have an accessibility requests, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

BR

Function

Marketing & Brand

Job Type

Employee - Permanent

Country

Republic of Ireland

Job Profile

Coordinator

Time Type

Full-Time

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