PPC Marketing Specialist

Job Description

As a PPC Marketing Specialist, you're responsible for managing a portfolio of client media accounts to drive lead generation, increase sales, improve conversions and boost ROAS against paid performance channels in alignment with overall client growth plans.

The PPC Marketing Specialist is expected to have deep knowledge of developing, deploying, and optimising (PPC) marketing campaigns including paid search, shopping, display advertising (incl PMax) across multiple advertising platforms (Google, Bing, etc) to affect growth for their clients and alignment with StudioForty9's client growth plans.

The ideal candidate will have at least 3 years of experience working in a PPC-focused role. They will work alongside the Marketing Team Lead and Growth Director and are expected to take ownership of managing pay-per-click advertising campaigns including the strategy, design, implementation, SEO/content, and analysis of ad performance.

StudioForty9 is focused on growing the portfolio of marketing services and the capability we provide to our B2C and B2B retail ecommerce clients, so the ideal candidate will also be ambitious and keen to direct a team in the future and provide leadership and coaching for team members with a view to achieving StudioForty9 business goals.

Overall Objective

• Providing high-value strategy and execution of paid performance media across various platforms.
• Deliver strong analytical skills with understanding of relevant web metrics and KPIs – PROAS, ROAS, CLV, CTR, CPC, etc. on all media activity.
• Work collaboratively with the other marketing channel experts in StudioForty9 to develop a comprehensive strategy leveraging "joined-up thinking" to achieve optimal results for our clients.
• Represent StudioForty9 with respect to all of our ecommerce retail clients.
• Championing our client's business within StudioForty9.

Measurable KPIs

• Contribution to achieving client financial targets – meeting agreed monthly budgets and consistently high ROAS.
• Appropriate use of time as defined by retainer hours for each client.
• Knowledge of, and relationship with clients.
• This role is a client-facing role that requires you to work on both strategic long term and short term plans and projects. You will need to build strong relationships at various levels within the client organisation, as well as acquire thorough knowledge about their business. You will also need to present strategic media solutions to non-media people.

Skills & Experience PPC

• Assess and understand business objectives of our agency clients, translating those goals into a PPC strategy and action plan. We work with a multitude of different retail industries so it's important to understand their business and customer needs.
• Plan, create and manage PPC campaigns across various platforms.
• Optimising campaigns on a regular basis using data from the campaign to improve performance, to reach set KPI and ROAS benchmarks and goals for the client.
• Monitor, evaluate, report, and present the performance of campaigns by generating weekly and monthly performance reports to agency clients analysing trends, goals, opportunities, and other key performance indicators.
• Undertaking smart conversion decisions to ensure maximum effect for a given online budget spend.
• Collaborating with other marketing colleagues to ensure joint strategic marketing objectives align with paid ad activity. This is to ensure we create a full funnel marketing solution for our clients that aligns across all platforms creating a holistic omnichannel approach.
• Work with Design, AMs, and Developer teams to ensure the capability to deliver, capture and ensure the success of aspects like landing pages, tracking codes, and integration of analytics.

Experience with relevant tools

• PPC: Google Ads, Microsoft Ads, Google Merchant Center, Data Feed Watch.
• Analytics & Reporting: Tag Manager, Google Analytics (incl GA4), Data Studio, Supermetrics, Agency Analytics.
• SEO: SEMrush, AHrefs, Screaming Frog, Search Console or similar tools.
• Experience with ecommerce platforms e.g. Shopify, BigCommerce.
• Experience of the retail sector.

We are looking for someone with the following qualities

• Ability to think creatively, strategically, and identify and resolve problems.
• Strong working experience in the analysis of data and reporting.
• Excellent written/presenting skills and ability to prepare reports and slide decks.
• Must be able to prioritise tasks and manage deadlines in a fast-paced environment.
• Comfortable working on and collaborating with a multi-channel team.
• Ability to work remotely and communicate on Zoom, Google Meetings, Slack etc.

Location:

Ireland is ideal, but our entire team is working remotely at present, so location is not an issue.

Who are StudioForty9

StudioForty9 is a recognised leader in the Irish digital sector, with an award-winning and proven track-record of delivering, maintaining and continuously improving high-performance ecommerce and omnichannel retail solutions for the Irish retail industry. The StudioForty9 team is experienced, innovative, and committed to excellence and we count some of Ireland's most experienced ecommerce professionals among our number. Our experience and ability have led us to work with some of Ireland's household names in retail. We have helped those companies to grow their business in Ireland by capturing extra market share and serving their instore and online customers across a wider range of commercial channels as well as overseas, by opening up previously inaccessible markets and building the integrations, automated processes and workflows needed to help scale an online business for international sales. We are at the forefront of Irish ecommerce and ahead of the pack when it comes to implementing innovative and complex ecommerce solutions for omnichannel and international sales at scale, while also excelling at design and customer experience, and keeping right up to date with ecommerce trends and new requirements in compliance and regulations. We operate on a partnership approach where our clients come first. We strive to develop long-term and meaningful relationships. We are platform agnostic, which allows us advise and enable our clients to get the system best suited to their needs and ambitions.

Benefits

StudioForty9 are proud to be early adopters to the most progressive and human centred approaches to work life.

We offer our team the following benefits:

• Pension scheme
• Flexible working hours - start/finish earlier or later to suit your personal circumstances
• Remote working
• Diverse and international team from all backgrounds
• Professional development - courses, training and conference attendance
• Weekly lunch & learns
• Daily team catch ups on Zoom to knowledge share and problem solve
• Quarterly team building events
• Approachable management - Founder & CEO of StudioForty9 Gerard Keohane offers daily slots in his diary where team members can drop in to discuss anything at all
• Availability of central office with open workspace - close to all the best cafes and restaurants in Cork including the famous English Market
• Onboarding buddy - daily catch ups with experienced team members to help new hires to settle in
• Individual onboarding programmes - tailored set of documentation for new team members based on their roles and responsibilities

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