Digital Marketing Specialist

4 weeks ago


Dublin, Dublin City, Ireland Cpl Full time

Digital Marketing Specialist

Cpl's Marketing Recruitment team are working with a luxury Interior brand who are looking for an experienced Digital Marketing Specialist on a permanent contract in North Dublin. This role would suit a seasoned digital marketer wanting to make a significant impact with a growing a Irish company.

About the role:

· Develop and execute performance marketing strategies focused on SEM and paid social channels such as Facebook, Instagram.

· Utilise dashboards to track, analyse, and report on digital performance, providing insights, recommendations, and a roadmap for continuous improvement to maximise ROI and achieve KPIs.

· Utilise analytics tools and platforms to improve website performance against a continuous improvement plan and measures.

· Manage and optimise advertising budgets to ensure efficient spending and measurability of campaigns.

· Conduct ongoing keyword research, including discovery and expansion of keyword opportunities for ad copywriting and campaign optimisation, working with the marketing team to optimise our online brand content.

· Work with the marketing team on CRM and email marketing personalisation by leveraging the data and insights to strengthen the connection with customers and key stakeholders.

· Provide regular reports and presentations on digital marketing and CRM performance, highlighting key insights, trends, and opportunities.

· Manage relationships with third-party web and digital agencies to ensure alignment between digital marketing efforts and overall brand marketing.

About You:

· 3+ years' experience in similar digital marketing specialist role within an agency or client side.

· A proficiency in digital marketing tools and platforms, including paid digital strategies using Google Ads, Meta, Google Analytics, email marketing platforms and content management tools.

· Proficiency with SEO tools and SEM best practices

· Familiarity with CRM systems and proficiency in managing customer databases (Salesforce preferable)

· Strong communication skills – ability to create strong working relationships with stakeholders.

· Critical thinking and a data-driven mindset.

This is a great opportunity to join currently to support the delivery their ambitious brand plans across all markets.

Contact me to hear more: or call for further information.

#LI-AN1



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