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Research Brand Manager

3 months ago

Dublin, Dublin City, Ireland Cpl Full time

Research Brand Manager – 12 month contract

Cpl Marketing have an exciting opportunity for a Research Brand Manager to join an award winning marketing team. You will play a pivotal role in the business by leading out on all marketing research initiatives. Your responsibilities will involve designing, executing and analysing research studies, bringing the findings and insights back to the business to inform strategic decisions.

Key responsibilities:

  • Developing and managing the marketing research plan and providing recommendations for appropriate research to meet objectives. Key stable research areas: brand tracking, customer satisfaction, advertising testing and proposition testing.
  • Research Planning and Execution, collaborating with cross-functional teams to identify research needs. Develop research plans, including study objectives, methodologies, and timelines.
  • Keeping informed of market Insights and trends, staying knowledgeable about industry trends, competitive landscapes, and customer preferences.
  • Translating research findings into actionable insights for business growth.
  • Manage multiple research projects simultaneously to agreed timelines, budgets and expected quality standards.
  • Effective stakeholder communication including arranging research debriefs and where necessary presenting research findings to internal teams and stakeholders
  • Proactively share powerful consumer understanding with the marketing team and wider business.
  • Alongside our Marketing Analyst working to monitor, analyse and communicate Brand Health KPIs.
  • Establish effective and efficient business relationships with research agencies/partners.

Experience required:

  • 4 years experience in market research agency or within the company in consumer insight/marketing or research department
  • A third level degree in marketing or other related field.
  • Strong knowledge of marketing research methods, statistical analysis approaches, research and marketing terminology.
  • Good project management, organisation and prioritisation skills.
  • Have excellent attention to detail with strong writing and presentation skills.
  • Strong communication and interpersonal skills as the role requires close collaboration with stakeholders across our business.
  • Good analytical skills. Ability to integrate, simplify and draw conclusions from multiple data sources and ability to transform data into information for business decision making.

For further information please apply through the link or email your CV to #LI-Hybrid