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Senior Brand Manager

1 month ago

Dublin, Dublin City, Ireland Diageo Full time

Job Description :

About us

At Diageo, we boast a wealth of admired brands that few companies can rival. With names such as Baileys, Guinness, Smirnoff, and Johnnie Walker, there's a rich legacy of character and outstanding products to promote. And we rely on passionate, driven marketers to celebrate these brands and ensure their future success.

Character is everything to us at Diageo. We're looking for the bold, daring and pioneering spirit that has sustained us for hundreds of years. If you share our sense of adventure, you'll thrive here. With opportunities to shape the career you want, through continuing learning and development, and the support of passionate peers.

About the role

In Diageo Ireland we operate with an Outcome Based Marketing model where roles below L4 sit within talent pools and are assigned to projects to deliver outcomes aligned to our share and margin aspirations.

As such, this role will work on projects across our beer and spirits portfolio giving access to a breadth of experience and partners.

You'll be responsible for creation of growth drivers and brilliant execution of plans. Strong project management skills will be a key requirement of this role to lead multiple inputs and partners.

In this role you will be:

Leading:

-You will be the digital & media point of contact for the brand. Leading our social strategy and working closely with our media and content agencies to ensure our brands are properly set up to create seamless omnichannel experiences.

  • Projects that require significant levels of in market creative development and/or collaboration with external/internal partners to resonate with Irish consumers
  • Inspiring & leading cross functional & inter-agency teams to develop breakthrough brand insights and harnessing those to deliver award winning consumer & customer execution
  • Delivery of all project KPIs as defined to successful outcome

-A 'never settle' attitude, especially when it comes to creating brilliant brand experiences for our consumers

Supporting:

  • MM and head of brand on business critical shape-the-future create projects by leading the brilliant execution of plans, engaging and orchestrating cross functional and cross-agency teams to ensure project KPI's are met on time and on-budget

Ensuring all projects meet the Diageo Ireland expectations:

  • Impact. Our projects deliver business outcomes in terms of brand equity, recruitment, share gains or margin enhancement.
  • Fame. Making our brands the most talked about and resonant in culture
  • Local relevance. Ensuring Irish consumers are at the centre of all of our plans, challenging and adapting global drivers to deliver.
  • Creative Flair. We create work that stops consumers and is recognised globally
  • Learning. No project is over until we have learned from it and shared the learnings

You will be leading the creative development and execution, galvanising business and agencies behind their project ambition

You 'll be building purposeful winning brands by:

  • Strong strategy activation and compelling brand storytelling capabilities
  • Emerging capability in prioritisation and strategy development

You'll be using insight to sell more:

  • Skilled at using data to increase personalisation and effectiveness of campaigns
  • Insight generation capability- translating consumer curiosity into insights

You'll be forging powerful partnerships:

  • Skilled at leading cross-functional, cross agency teams and delivering programmes through others
  • Has developed internal and external network

You'll be driving marketing performance and delivering integrated execution: Develops and leads compelling briefs on new-to-market growth drivers

  • Strong marketing judgement
  • Skilled in multichannel execution

-Capable of delivering multi media and multi digital execution

  • Capable of enhancing brands resonance and role in culture and experiential

About you

  • 6+ years of relevant marketing experience
  • Successful management of senior partners, resulting in strong and positive outcomes
  • Holistic skills across various marketing growth drivers as well as a track record of delivering transformational business results
  • Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment
  • A history of working across media, digital, social & DDM, experiential, PR, culture & trade marketing
  • Demonstrated brilliant execution to high standards across various pillars of brand building
  • Deep personal accountability for great performance
  • Strong commercial and numerical competence with attention to detail
  • Experience working across multiple countries/geographies

Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere".

This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps us grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.

Worker Type :

Regular

Primary Location:

St James Gate

Additional Locations :

Job Posting Start Date :

With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.

DRINKiQ

What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ )


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