Digital Marketing Enablement Leader

1 month ago

Dublin, Dublin City, Ireland MMC Corporate Full time

What can you expect?

An outstanding Leader and Digital Marketer you will be a key member of the MMC Digital Marketing Centre of Excellence. Leading, managing and coaching a team of highly experienced Digital Marketers, you will play a critical role in developing our global digital marketing strategy and ensuring related execution across regions and countries. This includes partnering with marketing and business stakeholders on online governance and performance so as to drive a globally aligned consistent user experience, effective localization, best-in class processes/workflow implementation and martech ROI through strong adoption.

You will bring a combination of proven strategic and executional ability, strong communication instincts and skills, and the ability to advise senior leaders and stakeholders. This role provides structure to unstructured situations and with gravitas, leading discussions at multiple levels of the organization to facilitate understanding and to engender support and forward action.

As an experienced, data-driven digital leader you are well-versed in online strategy, user experience design, content strategy, web/mobile/app analytics, multi-channel digital acquisition marketing, SEO/SEM, strategic partnerships and more. Passionate about moving digital marketing into entirely new spaces, you will remain at the forefront of martech and wider capabilities including AI technologies.

What you will be rewarded with:

Our employees enjoy excellent benefits such as:

  • Competitive salary with annual review
  • Up to 12% pension contribution
  • Full healthcare cover
  • Study Support
  • Flexible working/hybrid working
  • Sports & Social clubs/Wellness Programme
  • Paid annual leave and ability to purchase additional leave days
  • Travel ticket/bike to work/dental are optional

We will count on you to (examples include but not limited to):

Strategy and delivery

  • Developing and shaping the overall global digital marketing strategy with CoE Leadership including through strong data-driven insights.
  • Directing and advising regional/country digital marketing managers, as well as wider marketing and business colleagues on objectives, roadmap and execution, processes/workflows and martech, and in doing so ensuring alignment with global digital marketing strategy including localization approaches.
  • Planning of strategic change initiatives and driving related digital adoption training and best practices.
  • Inputting into region/country target and KPI setting inc. online lead generation and e-commerce goals.

Distribution Enablement and Support

  • Driving with regions/country reports, as well as marketing and business colleagues, a consistent "outside-in" taxonomy, IA (within global framework), tagging and content performance with a core focus on experience fragments, localization and personalization.
  • Partnering with CoE, drive SEO performance inc. on content development, core web vitals, etc.
  • Ensuring robust overall "site/app health" management in each region/country inc. SEO, tags, CCM, accessibility, etc, as well as "local" execution of global processes.
  • Partnering with Technology teams on Martech implementation and adoption.

Monitoring and Reporting

  • Mining analytics and data sources to continuously enhance our region/country user engagement, journeys and conversion including by identifying and implementing A/B tests.
  • Partnering with Marketers on monitoring progress against regional/country objectives, targets and KPIs (inc. lead generation and ecommerce) and providing recommendations to drive improvement.
  • Helping to drive the development of both analytics capabilities and processes, as well as accelerating the use of analytics by Marketers for insights and decision-making.

What you need to have:

  • Excellent strategic and executional ability, strong communication skills with the ability to confidently communicate, influence and direct multiple stakeholders including C-suite leaders and direct reports.
  • Ability to lead and execute multiple projects, direct reports, stakeholders, and deliverables simultaneously and a proven ability to flex own style to be both strategic and hands-on when required.
  • Strategy oriented, with deep expertise in business and broad knowledge of enterprise management and stand-out level of problem solving.
  • Proven in-depth digital marketing expertise across the buyer journey from search to conversion to authentication strategies including strong knowledge of related tactics including personalization and best-in class execution.
  • Knowledgeable about core and emerging technologies that will improve continuously improve the performance of our digital client experience and digital marketing investments.
  • Superior analytics skills to track and measure performance and make data-driven decisions (including A/B testing).
  • Future minded digital marketer willing to innovate and push the boundaries to ensure digital presence that drives user experience, client engagement, and accelerates pipeline growth and sales including lead generation, conversion and ecommerce sales.

About Marsh McLennan

Marsh McLennan (NYSE: MMC) is the world's leading professional services firm in the areas of risk, strategy and people. The Company's 85,000 colleagues advise clients in 130 countries. With annual revenue of over $20 billion, Marsh McLennan helps clients navigate an increasingly dynamic and complex environment through four market-leading businesses. Marsh provides data-driven risk advisory services and insurance solutions to commercial and consumer clients. Guy Carpenter develops advanced risk, reinsurance and capital strategies that help clients grow profitably and pursue emerging opportunities. Mercer delivers advice and technology-driven solutions that help organizations redefine the world of work, reshape retirement and investment outcomes, and unlock health and wellbeing for a changing workforce. Oliver Wyman serves as a critical strategic, economic and brand advisor to private sector and governmental clients. For more information, visit , or follow us on LinkedIn and Twitter.

We embrace a culture that celebrates and promotes the many backgrounds, heritages and perspectives of our colleagues and clients regardless of their gender expression or identity, marital or civil partnership status, ethnic origin, nationality, age, background, disability, sexual orientation or beliefs. We are proud of our inclusive culture where everyone feels empowered to bring their whole selves to work and thrive.

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