Senior Marketing Executive

15 hours ago

Galway, Ireland The Hawthorn By Galway Bay Full time

Role OverviewThe Hawthorn by Galway Bay is a new 5-star luxury hotel, spa, and golf resort opening on Ireland's west coast in ****.We are seeking a dynamic and highly motivated Senior Marketing Executive to join our pre-opening team.Reporting to the Group Marketing Manager for Connacht Hospitality Group (CHG), you will play a pivotal role in bringing the brand to life, driving digital and offline marketing performance, and shaping the guest journey from launch to long-term success.This is a hands-on role that blends digital expertise, creative flair, and commercial focus.You will coordinate the day-to-day marketing activity for The Hawthorn and also manage Galway Bay Golf as part of the wider umbrella brand - ensuring both properties are aligned on their journey to a shared 5-star positioning.Key ResponsibilitiesManage all digital channels including website, social media, email, and liaise with the Digital Marketing Specialist on paid media activity.Oversee website content, updates, and UX optimisation in line with brand standards.Develop and deliver data-driven campaigns to maximise direct bookings and revenue.Monitor KPIs with GA4, For-Sight CRM, and Metasearch dashboards to optimise ROI.Act as brand guardian for The Hawthorn and Galway Bay Golf, ensuring consistent 5-star positioning across all communications.Collaborate with in-house design and marketing teams on branding, SEO, and campaign delivery.Liaise with photographers, videographers, and creative partners to produce premium assets.Coordinate photoshoots, influencer collaborations, and press visits to build awareness and credibility.Support event activations on-property in partnership with operational teams.Oversee the daily workflow of marketing activities, ensuring timely delivery and alignment with group objectives.Manage relationships with external PR and media agencies.Deliver regular reports on campaign performance, insights, and recommendationsKey RequirementsMinimum 3+ years' experience in a senior hospitality marketing role, ideally in luxury hotels, resorts, or lifestyle brands.Proven ability to manage digital strategy including Google Ads, Meta Ads, SEO, and CRM campaigns.Experience with hospitality systems such as Revinate, For-Sight, CMS, and spa/golf booking systems.Track record of managing photoshoots, content creation, and creative partners.Strong grasp of social media, website content management, and digital best practices.Familiarity with golf and spa markets is a distinct advantage.Experience with pre-opening hotels highly desirable.Excellent organisational skills with the ability to manage multiple projects in a fast-paced environment.Exceptional communication skills with a strong eye for brand alignment and luxury standards.Collaborative, proactive, and comfortable liaising with senior leadership, agencies, and partners.

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