Senior Product Marketing Specialist

Who we are
At Origina, we areon a mission to change the software world.
We arethe leading global independent software maintenance vendor for IBM, HCL, and VMware that Gartner consistently recognises as a forward-thinking alternative to traditional software mega vendors.
At Origina, our values of Trust, Fairness, Relationships, and Opportunities are the pillars of our competitive strength and the foundation of our culture.
These principles reflect our beliefs about what is most important and guide us on our exciting and unwavering high-growth journey.
We believe in freedom of choice in the world of software and are a leader in the Right to Repair movement, both in the U.S and in Europe.
As strategic partners, we help our customers protect the security and stability of their software, extend its longevity and lifecycle, and enhance its performance and functionality.
At Origina, we are proud of our unique and engaging culture.
For two years running, we have been certified and recognised as aGreat Place to Work for both our home office in Dublin and in our American headquarters in Plano, Texas.
We have also been namedas one of Ireland's best small workplaces and best workplaces in tech.
Visit
origina.com
to learn more.
The Role
The Senior Product Marketing Specialist plays a pivotal role in driving product success in the market by acting as the voice of the customer.
This externally focused role is responsible for developing and executing go-to-market strategies, crafting compelling messaging and positioning, and enabling sales teams with tools and insights.
The role requires deep market understanding, collaboration across product, sales, and partner teams, and a strong focus on customer advocacy and demand generation.
Success is measured by market growth, customer acquisition, and lifetime value.
What You'll Do
Develop a deep understanding of the target audience, market trends, and competitive landscape
Research and document buyer personas and journeys, applying insights across sales tools and marketing content
Build and execute go-to-market (GTM) strategies for product launches, including pricing in collaboration internal stakeholders
Craft compelling messaging and positioning that resonates with B2B buyers and highlights the product's value
Analyse the competitive landscape and create enablement materials to support sales in competitive scenarios
Provide insights to product teams to inform future offerings
Create sales tools, training, and collateral to support internal and partner sales teams
Develop and update use cases based on client interviews to demonstrate product value
Champion the voice of the client by gathering customer experience insights through direct and indirect outreach
Collaborate with partners to identify joint market differentiators and enhance marketing effectiveness
Provide messaging for demand generation campaigns across content, digital, and event marketing.
Support customer adoption, retention, and advocacy in partnership with the customer team
Track and optimize key metrics including market growth, customer acquisition cost (CAC), and customer lifetime value (LTV).
About you
10+ years of B2B product marketing experience
Proven experience with enterprise software, technology support and maintenance, or application managed services
Strategic thinker with hands-on execution in marketing strategy, GTM plans, messaging hierarchy, personas, and foundational product/service marketing content
Skilled in developing client go-to-market strategies, including solution and services definition, packaging, and positioning for leading tech, services, or software companies
Experienced in collaborating with sales leadership, field sales, and customer success teams to enhance the sales process and improve team proficiency
Demonstrated success in launching, managing, and growing revenue for commercial software products and/or services
Strong track record of cross-functional collaboration and improving sales effectiveness
Excellent verbal, written, and public speaking skills, with the ability to simplify complex concepts for diverse audiences
Proven ability to lead product launches, sales enablement, and full-cycle marketing strategy execution
Strong project and time management capabilities
Excellent problem-solving skills
What we offer
Competitive compensation that rewards achievement
Hybrid, flexible working model
Family Health, Dental & Vision Insurance from day 1
Life insurance & Income Protection
23 days Annual Leave plus 2 company days with additional days earned based on your tenure
Generous Maternity & Paternity leave policies
6% Pension match
€200 annual wellness benefits
€1,000 professional development benefit
Flexibility of working remotely from anywhere for up to 4 weeks per year
A dedicated Volunteer Day to give back to your community and support meaningful causes
Employee Assistance Programme
An inclusive environment with regular events organised by Engagement, and Diversity Committees
Don't worry if you don't meet ALL the requirements, if you feel you would be a great fit for this role, we would love to hear from you
At Origina, the most important ingredient for us is our culture fit and recognising those that want to live our high-performance values of Fairness, Trust, Relationships, and Opportunities.
Origina is an equal opportunity employer, and we're proud of our ongoing efforts to foster inclusion in the workplace.
Individuals seeking employment at Origina are considered without regard to race, colour, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.
By submitting your application, you agree that Origina may collect your personal data for recruiting, global organisation planning, and related purposes.
Origina's Candidate Privacy Notice explains what personal information Origina may process, where Origina may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Origina's use of your personal information.
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