Product Marketing Lead

5 days ago

Dublin, Dublin City, Ireland beBeeProductMarketing Full time €45,000 - €60,000
Job Title

Product Marketing Specialist: A Key Role in Delivering Business Solutions

We are seeking an experienced Product Marketing Specialist to lead the development and execution of product marketing strategies that drive business results. This role will play a critical link between product, sales, and marketing teams, ensuring that we deliver the right solution to the right audience with the right message at the right time.

Key Responsibilities:

  • Develop and promote product marketing resources such as case studies, guides, research articles, webinars, white papers, and videos to effectively communicate the value proposition of our products.
  • Plan and execute cross-channel marketing campaigns utilizing content, email, web, social media, and ads to drive brand awareness, engagement, and conversions.
  • Maintain and expand competitive intelligence by monitoring marketplaces, creating battle cards, and researching related verticals.
  • Foster collaboration between product marketing and regional technical teams and analysts to identify and distribute use cases and messaging across global teams.
  • Collaborate cross-functionally with product and sales teams to assist with successful product and feature launches.
  • Manage social media channels, create content calendars, and monitor performance metrics to optimize results.
  • Provide ongoing support to keep product collateral and sales enablement resources up-to-date.

Requirements:

  • 2-3+ years experience in marketing, communications, or a related field.
  • Excellent business writing skills with experience crafting compelling messaging for technical products.
  • Familiarity with product marketing principles, techniques, and best practices.
  • Experience managing social media content across platforms.
  • Experience building out product marketing campaigns.
  • Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.

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