Product Marketing Leader

We are seeking a highly skilled professional to drive product success in the market. This role will act as the voice of the customer, developing and executing go-to-market strategies, crafting compelling messaging and positioning, and enabling sales teams with tools and insights.

Main Responsibilities:

• Develop a deep understanding of the target audience, market trends, and competitive landscape through extensive research and analysis.
• Research and document buyer personas and journeys, applying insights across sales tools and marketing content to enhance their effectiveness.
• Build and execute go-to-market (GTM) strategies for product launches, including pricing collaboration with internal stakeholders.
• Craft compelling messaging and positioning that resonates with B2B buyers and highlights the product's value proposition.
• Analyse the competitive landscape and create enablement materials to support sales in competitive scenarios, driving business growth and revenue increase.
• Provide actionable insights to product teams to inform future offerings, ensuring they meet customer needs and preferences.
• Create sales tools, training, and collateral to support internal and partner sales teams, enhancing their ability to engage with customers effectively.
• Develop and update use cases based on client interviews to demonstrate product value and address potential pain points.
• Champion the voice of the client by gathering customer experience insights through direct and indirect outreach, fostering strong relationships with customers.
• Collaborate with partners to identify joint market differentiators and enhance marketing effectiveness, driving mutual growth and success.
• Provide messaging for demand generation campaigns across content, digital, and event marketing channels, maximising their impact and reach.
• Support customer adoption, retention, and advocacy in partnership with the customer team, ensuring long-term customer satisfaction and loyalty.
• Track and optimise key metrics including market growth, customer acquisition cost (CAC), and customer lifetime value (LTV) to inform strategic decision-making.

About You:

• A minimum of 10 years of B2B product marketing experience, with a proven track record of driving successful product launches and growth.
• Proven experience working with enterprise software, technology support, and maintenance, or application managed services, with a deep understanding of their complexities.
• A strategic thinker with hands-on execution in marketing strategy, GTM plans, messaging hierarchy, personas, and foundational product/service marketing content development.
• Skilled in developing client go-to-market strategies, including solution and services definition, packaging, and positioning for leading tech, services, or software companies.
• Experienced in collaborating with sales leadership, field sales, and customer success teams to enhance the sales process and improve team proficiency, driving revenue growth and customer satisfaction.
• Demonstrated success in launching, managing, and growing revenue for commercial software products and/or services, with a strong focus on customer acquisition and retention.
• A strong track record of cross-functional collaboration and improving sales effectiveness, with a passion for driving business results through innovative marketing strategies.
• Excellent verbal, written, and public speaking skills, with the ability to simplify complex concepts for diverse audiences, making them easily understandable and engaging.
• Proven ability to lead product launches, sales enablement, and full-cycle marketing strategy execution, with a strong emphasis on project management and time management capabilities.
• Excellent problem-solving skills, with the ability to think critically and develop creative solutions to complex problems.

What We Offer:

• A competitive compensation package that rewards achievement and drives motivation.
• A hybrid, flexible working model that balances work-life balance and productivity.
• A comprehensive benefits package, including family health, dental, and vision insurance, life insurance, and income protection.
• A generous annual leave policy, with additional days earned based on tenure, allowing for relaxation and rejuvenation.
• Generous maternity and paternity leave policies, supporting families and promoting work-life balance.
• A 6% pension match, providing a secure financial future.
• An annual wellness benefit of €200, promoting physical and mental well-being.
• A professional development benefit of €1,000, supporting career growth and advancement.
• The flexibility to work remotely from anywhere for up to 4 weeks per year, enhancing work-life balance and productivity.
• A dedicated volunteer day, allowing employees to give back to their community and support meaningful causes.
• An employee assistance programme, providing support and resources for personal and professional challenges.
• An inclusive environment with regular events organised by engagement and diversity committees, promoting teamwork and camaraderie.