Senior Channel and Marketplace Marketing Specialist

2 weeks ago

Dublin, Dublin City, Ireland Progress Software Corporation Full time

We are Progress (Nasdaq: PRGS) - the trusted provider of software that enables our customers to develop, deploy and manage responsible, AI-powered applications and experiences with agility and ease.

We're proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a Senior Channel and Marketplace Marketing Specialist and help us do what we do best: propelling business forward.

This role focuses on enhancing marketing activities for IT distributors, resellers, digital agencies, and cloud marketplaces by delivering content, promotional assets, partner communications, and improvements to our partner portal. You'll work cross-functionally with internal teams on various marketing executions to maximize joint marketing opportunities, drive revenue, and build brand value.

In this role, you will do:
  1. Planning & Execution of planned and agreed activities
    • Collaborate with regional sales teams to identify high-potential partners for strategic investments and drive focused activities.
    • Create co-marketing plans with select focus partners to meet shared goals.
    • Conduct regular marketing reviews with field and partner teams to assess the performance and impact of marketing campaigns, review KPIs, and refine strategies.
  2. Campaign & Program Management:
    • Collaborate with product, sales, and campaign teams to develop partner-specific programs, materials, promotions, and other initiatives that align with sales objectives and address partners' needs and interests.
    • Ensure partner materials are up to date and available in relevant locations such as Progress webpage, PartnerLink.
    • Lead the promotion and support the execution of partner enablement activities.
    • Work closely with marketing operations and other relevant teams to identify and implement enhancements on PartnerLink aimed at improving the partner experience.
    • Manage regional partner newsletters, communications and updates.
    • Work collaboratively with regional teams on marketing plans, MDF allocations, monitor key activities and track results.
    • Drive partner demand-gen & content localization across key markets.
    • Drive marketing efforts with and through marketplace leaders such as AWS and AZURE.
  3. Performance Reporting, KPI Management, & Insights:
    • Track partner pipeline contribution & optimize marketing efforts based on performance data.
    • Develop and maintain comprehensive reporting on partner activities, with a specific focus on lead generation and pipeline contributions.
    • Establish and monitor key metrics for partner success, such as deal registrations, revenue growth, MDF ratio, campaign ROI, and new customer acquisition.
    • Prepare detailed monthly and quarterly reports that summarize partnership achievements, performance gaps, and areas for improvement. Present insights from data to internal teams and stakeholders, providing actionable recommendations to enhance partnership results and contribute to business objectives.
Your background:
  • 4+ years in B2B marketing.
  • Experience working with IT VARs, MSP on co-marketing.
  • Hands-on experience in channel marketing.
  • Highly organized and thrives in a collaborative environment.
  • Motivated and detail-oriented.
  • Versatile, outgoing, and strong interpersonal skills for cross-functional teamwork.
  • Ability to work independently and drive end to end executions.

If this sounds like you and fits your experience and career goals, we'd be happy to chat.

What we offer in return:
  • Compensation: Base salary plus bonus, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback.
  • Benefits: Premium Collective Health Insurance Plan with a monthly employer contribution and Premium Collective Pension Scheme fully funded by Progress.
  • Time-off and Leave: Generous vacation allowance, an additional day off for your birthday, and days off for volunteering.
  • Well-being: A global well-being program focused on physical, mental, and financial health.
  • Focus on Employee Experience: We aim to create an environment where people view their time at Progress as their best career chapter by seeking your feedback, partnering with you and recognizing and celebrating the moments that matter.
  • Career Growth: We empower you to own your career and personalize your growth with career development tools, internal career mobility, knowledge sharing, and learning opportunities.

Apply now

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