Trade Marketing Manager

2 weeks ago

Maynooth, Ireland The Bicester Village Shopping Collection Full time

Trade Marketing ManagerKildare town, IE, R51 R265Full TimeAbout the roleAs our Retail / Trade Marketing Manager, you will be responsible for executing the retail marketing strategy for the Village.You will build and maintain close work relationships with brands to foster the collaboration on marketing activitations.You will also monitor the marketing activations to ensure that they are planned and delivered in high quality and compile reports to analyse the performance of each activation accordingly.Key responsibilitiesThe key responsibilities of this role will include some or all the following.Be responsible for the execution of retail marketing strategy for the VillageBuild and maintain close work relationships with Brands to enhance the brands' positioning of the VillageReinforce the trust of our brand partners, deliver 5-starts marketing services to our brands and keep raising the barStay up to date to the knowledge of brands and understanding of productsDevelop 360° retail marketing plans to achieve the financial goals, bringing together in village experience and brand activation moments, including new brand openingsPlan the retail marketing commercial activations adopting the Product Is King approach to reinforce our unique propositionManage the retail marketing activations from end to end and ensure that they are at high quality; conduct after action reviews after each activationPlan and execute with excellence the measured success of all in village activations and events, with the objective to drive qualitative footfall into the village and into the BoutiquesManage the Retail Marketing Budget and monitor the costs of each activationPrepare insightful reportings of each initiative, including the achievement of KPIs, return on investment and suggestions for continuous improvementAnalyse the brands' performance; identify opportunities and impact on the business' results through integrated plans in coordination with Retail, Marketing, Hospitality teams and other departments.Collaborate with the local and central teams to ensure consistency and full alignment with the central guidelines and the objectives of the businessAbout YouWe are looking for an individual who can display the following experience and skills:Degree education or equivalent qualifications with a focus on Marketing is preferrableExperience in Marketing ideally in the luxury sectorProven track record on successful execution of marketing strategy to drive the agreed KPIsComputer literate and high proficiency in Microsoft OfficeStrong understanding on different audiences and customer behaviorsExcellent interpersonal and communication skillsStrong presentation skills with the ability to get the buy inExcellent project management skills with the ability to both plan and execute multiple projects simultaneouslyGood organisation and prioritization skills

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