Senior Sales Manager Mice

CASTELFALFI *****
Is searching for a
Castelfalfi is a jewel set in the heart of Tuscany, a land that is historically rich in art, beauty, and culinary traditions.
Its village, the Borgo and the whole Estate, are framed by the natural wonder of its green hills, surrounded by kilometres of vineyards and olive groves, warm sun and a light breeze.
Castelfalfi is the perfect luxury hospitality destination for those who want to get away from the bustle of life and want to indulge a more relaxed and peaceful lifestyle in connection with nature and the many outdoor activities available on the premises.
We couldn't provide such outstanding experience without our passionate team members, who are at the heart of the Castelfalfi emotional connection that shows up in our hospitality vision and in our delightful caring touches.
If you would like to be part of such unique environment, we are looking for a highly talented
Main Duties and Responsibilities:
The Senior Sales Manager MICE is responsible for driving business from the Meetings, Incentives, Conferences, and Events (MICE) segment.
This includes developing strategic relationships with corporations, event agencies, PCOs (Professional Conference Organizers), and DMCs (Destination Management Companies), securing group bookings, and maximizing hotel revenue through tailored sales initiatives.
Identify, develop, and maintain relationships with key MICE clients and partners.
Build and execute a MICE sales strategy to achieve room night, event space, and revenue targets.
Organize and conduct site inspections, client meetings, and sales trips to promote the hotel.
Respond promptly to MICE RFPs with customized proposals and creative solutions.
Negotiate group contracts ensuring profitability and client satisfaction.
Attend industry trade shows, networking events, and roadshows.
Partner with catering, banquet, and operational teams to ensure event execution excellence.
Monitor industry trends and competitor activities to adjust sales strategies.
Maintain a strong presence in local and international MICE markets.
Regularly update the CRM with client activities and maintain accurate forecasting and reporting
Requirements
Minimum 3 years' experience in a similar MICE-focused role within the hotel industry.
Proven success in selling to corporate and MICE clientele.
Strong organizational, negotiation, and relationship-building skills.
Ability to work independently, under pressure, and manage multiple priorities.
Willingness to travel domestically and internationally as needed.
Proficiency in CRM systems and Microsoft Office.
Fluent in English; additional languages are an advantage.
Full Time CCNL (Italian Collective Bargaining Agreement)
Meals provided both when on duty and on days off
Uniforms and their laundry
Continuous training in order to improve personal and professional skills
Participation in events reserved for Castelfalfi personnel
Discounts on catering, wellness and sports activities present in the resort and on the estate
Accommodation with free wi-fi can be provided on request, if coming from outside the area
This research is addressed to candidates of both genders with reference to Italian Law 903/77 and Law125/91
This position is based in Castelfalfi (FI), Tuscany.
Availability of staff accommodation upon request.
Candidates should have a flexible schedule with the ability to work all shifts, weekends and holidays.
You must possess the legal right to work in Italy.
All applications, should be sent with the data processing authorization, as requested by art.
13 of Legislative Decree no.
196/2003 and art.
13 GDPR 679/16, to
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