Digital Marketing Executive

Uniphar is a rapidly expanding diversified healthcare services business with a global footprint and a heritage in Ireland. Since becoming a publicly listed company in 2019, the Group has grown organically and through strategic acquisitions, strengthening international reach. With a workforce of over 3,000 across Ireland, the United Kingdom, the Netherlands, the Nordics and the USA, Uniphar is a trusted global partner to pharma and medtech manufacturers, working to improve patient access to medicines and treatments worldwide.

Uniphar provides outsourced and specialised services to its clients, leveraging relationships with 200+ pharmaco-medical manufacturers across geographies, enabled by digital technology and expert teams. The Group is organised into three divisions: Supply Chain & Retail, Medtech and Pharma. Within retail, we are Ireland's largest Irish-owned network of pharmacies with 136 stores across Allcare, Hickey's, and McCauley brands and support 139 independently owned pharmacies under the Independent Life Pharmacy brand and Allcare franchise brand. Our teams are recognised with awards such as CXi Customer Experience, REI Excellence Top 100 Stores and Irish Pharmacy News Awards.

People & Culture at Uniphar

At the core of Uniphar is its people. We hire and develop high-potential individuals and offer fast-track, long-term careers. Ethics and integrity sit at the heart of our culture. We are entrepreneurial, innovative, collaborative, with a strong problem-solving ethos. Our diversity fuels the business as we grow domestically and internationally.

• Full ownership of the brand's social media channels – content calendar, content creation, analysis and reporting.
• Manage influencer activity end-to-end.
• Manage email and SMS marketing.
• Create engaging content for channels such as social media, blogs, newsletters, and press releases.
• Collaborate with internal teams and external partners to produce multimedia content.
• Ensure content aligns with brand guidelines and resonates with the target audience.
• Social campaigns – planning, monitoring and analysis of paid and organic campaigns on Facebook, Instagram and LinkedIn.
• Manage digital screens window content.
• Generate creative ideas to engage audiences and drive KPIs.
• Contribute to overall digital marketing strategy.
• Copy writing for all digital marketing communications.
• Support and training for managing store local social media pages.
• Monthly reporting – KPI pack.
• Support the Strategic Marketing & Planning Manager as required.
• Support Life Pharmacy Territory Managers with digital marketing requests.
• Prepare updates and present at weekly WIPs and monthly cross-functional team meetings.
• Monthly and ad hoc store visits as required.

• Minimum 2 years' experience in a brand/retail marketing role.
• Third-level qualification in Marketing/Digital Marketing.
• Good understanding of the retail pharmaceutical market is advantageous but not essential.
• Proficient in MS Office Suite (Word, Excel, PowerPoint), desktop publishing (Photoshop) and systems tools (Canva, Brandwatch or similar).
• Experience in social media analytics and marketing measurement (e.g., Facebook Ads Manager, Google Analytics).
• Digital marketing expertise and technical understanding of digital channels.
• Photography and video editing skills are desirable.
• Full clean driver's licence and access to own car (role involves travel to various locations).
• Flexible, hybrid working with regular face-to-face interactions at the Group's headquarters in Citywest (Dublin).
• Proficient in MS Office, Photoshop, Facebook, LinkedIn, Instagram.
• Strong understanding of digital marketing and consumer trends.
• In-depth knowledge of Social Media platforms and their deployment to maximise engagement.
• Ability to plan, organise and meet deadlines; work with minimal supervision.
• Strong interpersonal and communication skills.
• Strong visuals/design sense aligned with the brand; ability to work with designers.
• Demonstrated track record in planning and executing digital marketing campaigns.
• Experience in paid social media marketing and end-to-end content deployment.

• Entry level

• Full-time

• Marketing and Sales
• Industries: Pharmaceutical Manufacturing