CRM Marketing Manager

Social network you want to login/join with:When you join KPMG Ireland, you are joining a community of over 4,200 employees who collectively work together, both in person and virtually, to achieve their full potential.We are known as an organisation who want you to come as you are and do work that truly matters. Joining KPMG Ireland is an opportunity to enhance your career, not only in the work that you enjoy doing, but equally through the global connections that you make, the lifelong learning that you can accomplish and the chance to make your mark.We are seeking a visionary and hands-on CRM and Marketing Automation Manager with experience in the design, delivery, and maintenance of best-in-class CRM solutions. You will lead and enhance our CRM and email marketing strategies, ensuring these tools drive exciting marketing and business development decisions. Reporting to the Head of Digital Marketing, you will play a critical role in shaping strategic initiatives by integrating CRM and marketing automation systems, such as Microsoft Dynamics 365, and optimising marketing processes to propel business growth. You will manage a dynamic team, including CRM Officers and Email Marketing Executives, while working closely with internal stakeholders and external vendors to ensure effective campaign execution and system stability.Are you our next CRM & Marketing Manager?Location: Dublin, as part of our hybrid working model.Grade: ManagerContract type: PermanentA snapshot of your peer group:Bachelor's Degree in Marketing, Business, or a related field, or significant work experience.Minimum 10 years' experience in a CRM role with 4+ years at a senior level, specifically in professional services, financial services, or a corporate environment.Extensive expertise in Dynamics 365 and marketing automation tools, with a solid understanding of system administration and integrations.Proven track record of managing small teams and driving strategic initiatives, including best practice implementation and innovation.Excellent project management skills with experience in leading system implementations and development projects.Ability to translate marketing/business requirements into technical solutions, ensuring quality, budget management, and on-time delivery.Excellent analytical skills, capable of interpreting data for informed strategic decisions.Experience with relationship management, understanding, and responding to the needs of internal stakeholders.People management and experience in coaching colleagues to succeed.An open and confident communicator, demonstrating excellent written communication skills and attention to detail.DesirableExperience in professional services or large B2B environments, ideally within a Big 4 firm.Familiarity with marketing automation tools and their integration with CRM systems.Microsoft Dynamics 365 certification or equivalent.Your responsibilities and achievements will evolve as you enhance your career with us. Here is what you can initially expect:Strategic Leadership and DevelopmentDevelop and lead a comprehensive CRM and marketing automation strategy, aligning CRM and email efforts to achieve firm-wide objectives.Identify, design, and implement market-leading CRM solutions that meet the company's marketing and business development requirements.Lead the design and implementation of robust pipeline structures within Microsoft Dynamics 365, improving opportunity management and reporting.Ensure alignment with industry best practices, driving innovation in marketing tactics to maintain a cutting-edge approach.Team Management and EnablementManage, mentor, and develop the CRM and Email Marketing team, fostering professional growth and high performance.Provide strategic direction and support to empower the team to execute initiatives effectively.Drive adoption of CRM and marketing automation est practices across the firm, delivering training and resources to maximise system value.Systems Implementation and IntegrationOversee and lead integrations between CRM, marketing automation, finance, and other core systems for seamless data flow and personalisation.Ensure best-in-class system functionality and integration to support strategic marketing objectives.Collaborate with global and local teams to tailor global processes to local market requirements, fostering growth.Operational Delivery and Campaign ExecutionGuide the team on campaign execution, including audience segmentation, testing, deployment, and optimisation.Develop and implement omnichannel nurture strategies to maximise engagement across the entire prospect-to-customer journey.Oversee email marketing campaigns ensuring effective targeting, personalisation, and performance measurement.Data Management and ComplianceDrive best practices for data hygiene, compliance measures, and troubleshooting within MarTech systems.Champion data quality, governance, and compliance with GDPR across all CRM and marketing activities.Metrics and ReportingCollaborate with the Data Insights Analyst to develop reporting frameworks, providing actionable insights for senior leadership.Report on campaign performance including webinars, events, email, and CRM activities, informing strategic decisions.Relationship ManagementAct as the relationship manager, managing relationships with external vendors and leveraging these to drive success across our platforms.Build relationships with peers across the KPMG network, staying abreast of opportunities, challenges, and developments.Your team:You will be joining the Digital Team within the central Markets group - a busy and dynamic team in KPMG (over 40 people).Discover How KPMG Can Enrich Your Life Beyond Your CareerBenefits Tailored for YouAt KPMG, we understand that life is multifaceted. That's why we offer a flexible benefits package designed to support your unique lifestyle. Our benefits include:Discounted Health Insurance: Prioritise your well-being with our health insurance options.Additional Annual Leave: Purchase extra leave to spend more time with friends and family or to travel.Enhanced Family Leave: Enjoy more time with your family with our generous leave options.Emergency Childcare Cover: For times when your regular childcare plans fall throughSocial Events: Connect and network with colleagues through our engaging social events.Early Finish Fridays: Start your weekends early on bank holidays and during the summer.Relocation Assistance: Smooth your transition if you're moving to Ireland.Learning & Development: Access our extensive supports, including LinkedIn Learning, to grow your skills.We also offer a variety of flexible working options to help you balance your professional and personal life.Career Progression with Continuous SupportFrom the moment you join KPMG, you'll receive dedicated support from your performance manager to enhance your skills. Our award-winning Business School provides continuous learning opportunities to deepen your expertise.We stand out as the only Big Four firm to announce promotions four times a year, offering you frequent opportunities for career advancement.Commitment to Inclusion & DiversityInclusion, diversity, and equity are at the heart of KPMG. We celebrate diverse backgrounds, experiences, and perspectives, and we're committed to fostering an inclusive and equitable environment at every level. Our goal is to attract and retain the best talent by building a culture where everyone can achieve their potential. Learn more about our commitment here -Ready to Join Us?If you meet most of the criteria, we encourage you to apply by submitting your CV. KPMG is an equal opportunities employer, welcoming applications from people of all backgrounds. We are happy to provide reasonable accommodations during the recruitment process if needed.For any specific queries about the role, please contact Niamh McRory.For a glimpse into life at KPMG, follow #ExperienceKPMG on LinkedIn, Instagram, TikTok, and X.#LI-NMRPlease note that agency assistance is not required for this position.By clicking apply to this role your application will not only be considered for this position, but your details will be stored on our database and may be considered for similar future positions that may arise. This means that the personal data contained in your application and provided to KPMG as part of the application process may be retained by us for up to 18 months from the date of your application and you hereby agree to that. If you do not wish your details to be stored on our recruitment database, please email stating this and we will ensure that such information is not stored other than for the purposes of this application. #J-18808-Ljbffr