Group CRM Executive

We are seeking a passionate and driven Group CRM Executive to join our Digital Marketing team. This role is ideal for someone with 1 - 2 years of experience in CRM or digital marketing who is eager to evolve our customer journeys through automation, personalisation, and data-driven insights. You will support the execution of CRM campaigns, working closely with internal stakeholders and external partners to deliver engaging customer experiences.

Dalata Hotel Group is Ireland’s largest hotel operator with a current portfolio of 56 four-star hotels with over 12,000 rooms and a pipeline of over 1,000 rooms. Boasting a portfolio of four-star hotels, Dalata successfully operates Ireland’s two largest hotel brands and has a strong presence in the UK, with a growing footprint across Europe.

We are currently recruiting for a Group CRM Executive to join our Central Office team at an exciting time of growth and development. The successful candidate will have the opportunity to play an influential role in an ambitious and expanding organisation.

Overview of position

We are looking for a driven, creative, detail-oriented individual with astute analytical abilities who loves to own and champion the end-to-end strategy across all CRM marketing channels.

Key responsibilities

- Support the planning and execution of email marketing campaigns and automated customer journeys.

- Manage and segment customer data to improve lifecycle targeting and campaign performance.

- Collaborate with PPC, SEO, and social teams to ensure consistency across channels.

- Monitor campaign performance and present insights to inform future marketing activities.

- Ensure GDPR compliance and support internal data protection policies.

- Create and disseminate branded B2C email campaigns and B2B communications.

- Respond to guest feedback and support ad-hoc hotel CRM requirements.

Key requirements

- 1-2 years of experience in CRM, email marketing, or digital marketing roles.

- Strong interest in CRM, customer experience, and digital journeys.

- Working knowledge of email marketing platforms (e.g. Adobe AEP, Dotdigital, MailChimp).

- Understanding of GDPR and data privacy regulations.

- Experience with A/B testing and campaign optimisation.

- Excellent communication and project management skills.

- Experience in hospitality or multi-brand environments is a plus.

Benefits

- 23 days' annual leave

- 50% Off F&B in all properties

- €/£60 employee rate on rooms for all Dalata-owned hotels

- 30% off Friends & Family rate

- Employee Assistance Programme

- Cycle to Work Scheme/Transport Scheme

- Pension access (Ask your HR Manager for local pension information)

- Development Opportunities through our Dalata Academy to support your career journey

About Us

Dalata Hotel Group – We bring theheartof hospitality to every hotel we own and operate. We see our growth and expansion plans as a way of spreading our unique way of caring for our guests further around the world, bringing better experiences to more people. Currently, the Dalata difference can be felt at each of our hotels in Ireland, the UK, Germany & the Netherlands, and we’ll keep expanding this further, focusing on key UK cities, Dublin and Continental Europe.

Helping our people to grow and develop their careers is vitally important to us and is one of our highest priorities. We have many exciting and unique internal development programmes, each crafted to make sure our employees get the learning they need to be able to take the next step in their careers.

Dalata Hotel Group Plc is an Inclusive Employer. We actively encourage people from all backgrounds and abilities to apply to be part of our team. However, we understand everyone's needs are different; therefore, if you require any accommodations with this application process, please highlight your needs when you are completing your application process.

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