Content Marketing Manager

About Phorest

Phorest powers 11,000 hair and beauty salons using our software across the globe. Our aim is to capture 25% of the market globally – that's one million salons and a billion-dollar company.

We are growing and would like to add a new member to our team. You will join a group of highly motivated individuals, to help us grow Phorest faster.

The Opportunity

Are you ready to make a real impact in the hair & beauty industry? We are looking for an enthusiastic and driven Content Marketing Manager to join our global team. This person will be responsible for driving the strategy behind delivering impactful, multi-channel content—from top-of-funnel storytelling to bottom-of-funnel conversion assets—ensuring every touchpoint is fueled by creativity, consistency, and purpose. This is a highly collaborative role, with stakeholders across our Marketing, Product and Sales teams and is central to shaping and executing a strategy that positions Phorest as the number one software of choice for premium salon, spa and clinic businesses globally. You will lead a talented team of content creators from video editors to copywriters, empowering them to deliver meaningful and impactful content that helps us achieve our brand and revenue goals. You will recruit and manage a pool of freelancers to effectively manage scaling demand at our busiest times, while maintaining the highest brand standards. Build strategically, execute with measurable business impact.

What You'll Do

Prioritisation and Coordination: Act as the central point of contact for all requests. Work with each team (Regional Marketing, Product Marketing, Sales Enablement, and Internal Teams) to understand their priorities and set expectations for delivery.

Strategic Alignment: Ensure that all content aligns with business objectives, brand guidelines, and the company's overall marketing and sales strategy. This includes working closely with regional marketing, product marketing, and sales teams.

SEO Strategy and Optimization: Provide guidance on SEO best practices, ensuring that all web content (brochure, case studies, blog posts, etc.) is optimised for search engines to maximize visibility.

Analytics and Feedback: Track performance of content and campaigns and adjust strategy accordingly. Provide insights on which types of content and channels drive the best results.

Quality Control and Consistency: Ensure that content is cohesive across different departments and aligns with the brand voice. This includes working closely with the creative team and copywriters to maintain quality across all assets.

Stakeholder Communication: Act as the liaison between the design team and all other departments. Help translate marketing needs into content requirements, ensuring that the design and copywriting team has a clear understanding of the deliverables.

Content Calendar Management: Help create and manage an overarching content calendar that aligns with product launches, sales campaigns, events, and regional requirements. Ensure that the team's work is structured and planned in advance, minimizing chaos from last-minute requests.

Thought Leadership & Creative Guidance: Monitor competitor marketing activity and leverage the insights to make Phorest stand out from the crowd. Immerse yourself in the salon and beauty industry, identifying trends relevant to our market and ensure every asset is relevant, timely and interesting to our ideal customer. Obsess over trends in search, content optimisation and AI and adapt your strategy as necessary

Who You Are

You are passionate about getting under the skin of your customer audience and understand what content they love and seek out - preferably with a strong prior understanding of the premium salon segment and/or aesthetic clinic segment. You are a highly collaborative individual with the creativity to think big and the acuity to understand how content can drive growth and build connection. You are a proven people manager who can both give direction and lead with empathy, and a skilled communicator who can manage multiple stakeholders and hold effective meetings. You are comfortable owning your numbers and being accountable for performance metrics related to content strategy and brand.

Content Strategy Experience: Proven experience in developing and executing content strategies across multiple channels (website, email, social, blogs, videos, etc.).

SEO Expertise: Solid understanding of SEO best practices and how to optimise content for search engines, including on-page SEO, keyword research, content planning, and technical SEO basics. Experience with SEO tools to track content performance and adjust strategies as needed.

Project Management Skills: Ability to prioritize tasks, manage a content calendar, and ensure projects are completed on time and within scope.

Content Creation and Editing: Background in content creation and copywriting, ideally with experience in both B2B and B2C environments. Ability to provide feedback on content, ensuring it is clear, concise, and optimized for the intended audience.

Strong interpersonal skills: Experience leading or collaborating with designers, copywriters, video editors, and other content creators to produce cohesive, high-quality assets.

Excellent Communication Skills: Strong written and verbal communication skills to clearly convey content strategies, feedback, and ideas across teams. Ability to lead meetings, present strategies to senior stakeholders, and manage expectations with various teams.

Benefits

Your wellbeing is important to us - we provide private healthcare, 2 Wellness Days, an employee assistance program and a free online GP service.

As part of our Financial Wellbeing, we provide competitive Compensation, an Employee Share Purchase Scheme, Pension, Life Assurance, and Income Protection.

We help you travel by providing a bike to work scheme as well as tax saver transport tickets.

We support the women who work in Phorest by offering 2 weeks leave for Fertility Treatment, Pregnancy Loss and Menopause.

We care for your family and provide Enhanced Maternity and Paternity Benefits.

We grow our own timber We provide a great learning environment and extensive development opportunities. We run development programs and provide access to many online resources including LinkedIn learning.

Moving house? Phorest employees get 3 moving days.

Phorest is an equal opportunity employer. For this position, flexi-time and working from home is possible. We are also open to remote work. Get in touch to ask for more information or to chat about your future with Phorest

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalised folks tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit.
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