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Growth Marketing

4 weeks ago

Dún Laoghaire, Dún Laoghaire-Rathdown, Ireland Stripe Full time

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world's largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About Stripe Publishing

Stripe's Publishing team makes books and magazines about economic, social, and technological progress. Our two main brands are Stripe Press, which sold over 300,000 books last year, and Works in Progress, an online magazine. Later this year, Works in Progress will launch a full print magazine with paid subscriptions. Stripe Press will begin selling its entire catalogue of books directly on its website, allowing for more experimentation in pricing, bundling, and reader engagement. While many of the ideas we explore are somewhat timeless, we are very much a startup operation: growing rapidly, experimenting and iterating, and holding high aspirations for what we can build.

What you'll do

Your primary goal will be to grow the reach of Works in Progress and Stripe Press: a new and highly entrepreneurial role, with no preexisting gameplan. This includes growing Works in Progress's audience online, selling Stripe Press books and Works in Progress print subscriptions, and maximising the reach of other outputs like short films and podcasts. You'll develop and execute a growth strategy across both brands, identifying the right mix of paid and organic tactics, strategic partnerships, and novel channels. Whether it's getting mentions in top-tier newsletters, building a high-performing referral program, or running partnerships with conferences, you'll be responsible for designing what works and delivering results—while upholding and strengthening Stripe Publishing's distinctive taste.

Responsibilities
  • Run growth, partnerships, and marketing for WorksinProgress and StripePress.
  • Produce and implement a clear growth plan that covers who we want to reach, which channels we'll use, how much we'll spend, and how we'll judge success.
  • Experiment with different channels (events, newsletters, paid ads, podcast appearances, SEO and LLM search, etc.) and optimise spending over time based on whatever proves most effective.
  • Develop and implement a social strategy designed to increase reach and audience share with thoughtful posts in line with our overall taste.
  • Seek out and run partnerships—such as conferences, newsletters, or joint campaigns—that put our books and magazines in front of new readers.
  • Run launches and special offers, including price tests, limited‑time deals, and cross‑promotions between the magazine and the books.
  • Track results and share updates and lessons after each big push.
  • Maintain basic marketing tooling (email platform, ad pixels, analytics tags) and keep data clean for reliable reporting.
  • Set up renewal and retention efforts, like welcome emails, auto‑renew flows, merch and other perks, to keep subscribers and repeat book buyers.
  • Create a simple referral program so happy readers can share and earn rewards, and track how it performs.
  • Make sure our articles, book excerpts, and interviews rank well in search and keep drawing organic traffic.
  • Prepare and manage the yearly marketing budget, adjusting month by month as results come in.
  • Find, recruit and manage any external contractors or agencies required for all of the above.
Who you are

We need someone who has experience in growing the online audience of media brands that are similar to Works in Progress and Stripe Press, as well as selling things on the internet in creative ways. Experience in the book publishing industry is not essential. But we are open-minded about what the right skillset looks like: someone with experience in marketing and business development for a fast-growing consumer-focused startup may have the right skills and experience, if they know how to apply them here. You should know when to trust your gut and when to look at the data, and be able to lead this workstream by yourself.

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

  • 5+ years experience in a senior growth-focused role for a startup, ideally (but not necessarily) in media, with a strong track record.
  • A strong affinity for Works in Progress and Stripe Press, including a passion for economic growth and technological progress.
Preferred qualifications
  • 2+ years working on online growth for a media brand, with a strong track record.
Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.

The annual salary range for this role in the primary location is £75,200 - £112,800. This range may change if you are hired in another location. For sales roles, the range provided is the role's On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate's experience, qualifications, and specific location. Applicants interested in this role and who are not located in the primary location may request the annual salary range for their location during the interview process.

Specific benefits and details about what compensation is included in the salary range listed above will vary depending on the applicant's location and can be discussed in more detail during the interview process. Benefits/additional compensation for this role may include: equity, company bonus or sales commissions/bonuses; retirement plans; health benefits; and wellness stipends.

At Stripe, we're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Stripe, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.

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