Customer Insights Manager

The Customer Insight Manager will play a vital role in the development and communication of key market, performance and customer insights for Tesco Ireland. They will be the main stakeholder to our research agency partners/group insight partners and will lead the Customer Insight plan. This means look after all existing market and customer research/reporting as well as propose and lead tailored research projects that inform key decisions and business plans.

• Combining customer insight sources to create a unified view of the customer and craft stakeholder friendly narratives
• Presenting research findings and other insights to the Marketing team and wider business to help them make strategic decisions
• Developing and monitoring key customer metrics such as NPS, and work with key stakeholders to address concerns and opportunities.
• Using multiple data sources to report on and analyse the market in order to deliver actionable insights to the business e.g. market share, customer sentiment
• Driving the customer insight plan and creating insight deliverables (studies, dashboards etc) that are fit for purpose.
• Building and displaying commercial awareness, understanding the dependencies and subject matter areas of your stakeholders
• Support insight budget management and strategize spend for the best efficiency and driving value
• Working collaboratively with colleagues within and outside own function and develop and actively maintain a positive relationships
• Developing framework of specific initiatives that influence NPS for Tesco
  • Shown experience in insight, strategy, or commercial roles within a dynamic, customer-facing industry.
  • Relevant skills and experience are required; advanced skills and experience are preferred
  • Proficiency in Microsoft Excel, PowerPoint, and Office. Outstanding analytical capabilities to generate actionable insights and find opportunities.
  • Ability to work independently and as part of a team.
  • Demonstrated ability in Insight roles (either analytics or research). Proven ability to deliver insights that influence positive changes in business decisions.
  • Research management experience running a wide range of qualitative and quantitative research projects

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Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is "Serving our customers, communities and planet a little better every day". Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of, and for the planet. Through initiatives like the Tesco Community Fund, our association with Children's Health Foundation, our partnership with FoodCloud and our Stronger Starts programme, we have supported over 21,000 community groups, raised over €7.5 million for medical equipment, and provided almost 15 million meals nationwide, to those living in food insecurity.

Tesco has operated in the Irish retail market since 1997, and with 170 stores nationwide, we employ over 13,000 people in cities and towns around Ireland, supporting almost 45,000 jobs directly and indirectly. We partner with over 500 Irish suppliers - of which almost three-quarters are small and medium enterprises - which in turn supports almost 13,000 farming families around Ireland. Tesco is the single largest buyer of Irish food and drink in the world, buying €1.6 Billion a year; more than any other single country in the European Union, more than even the USA which you perceive as a massive buyer of Irish food.

We work closely with suppliers across Ireland who are dedicated to making the best products for our customers and this is reflected in the numerous awards our products have won over the years including Blás Na hÉireann, World Steak Challenge and Great Taste Awards.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. It is embedded in our values: we treat people how they want to be treated. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We always want our colleagues to feel they can be themselves at work and we are committed to helping them be at their best.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We are building an inclusive workplace, a place to actively celebrate the cultures, personalities and preferences of our colleagues – who in turn help to build the success of our business and reflect the diversity of the communities we serve. We've taken steps to ensure our stores are places where everyone feels welcome to shop too, with colleagues all trained to support those with a visible or hidden disability through the Sunflower Lanyard programme.

We're a big business with diverse working patterns and many business areas which means that we can find something that works for you.

Tesco is committed to celebrating diversity and everyone is welcome at Tesco. We're committed to providing a fully inclusive recruitment process, allowing candidates the opportunity to thrive and inform us of any reasonable adjustments they may require. For further information on the accessibility support we can offer, please click http://roi.tesco-careers.com/accessibility/

How can I let Tesco know I need additional support?

Please let us know you need additional support by emailing tescoireland.recruitment@tesco.ie

This will allow us to understand more about you and how we can best support you through the recruitment process.